In this day in age where social media and the internet are king, if you aren’t offering your products or services to customers via the online marketplace, you are losing out on money. If you have a computer and an internet connection, you can not only reach more people locally, you can reach people all […]

Facebook is a valuable asset when planning your company’s marketing strategy. Facebook allows you to engage with customers and allows them to interact with your company. However, marketing using Facebook is not always guaranteed to be successful. Companies that do not correctly market on Facebook may be doing more harm to their business as opposed […]

If you have a website for your business, it’s important that people are seeing it. One of the best ways to make it easily findable is to make it as SEO friendly as possible. SEO friendly content is important because it affects your website’s placement on search engines. Creating that SEO friendly content though might […]

It is widely regarded that absolute links provide the best SEO value. They have less potential for getting messed up when being indexed and don’t have the same risks that relative links do when it comes to hurting your domain. Let’s take a deeper look at absolute links vs relative links and why absolute links […]

Search engine marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. It’s all about making sure your customers and clients can find you when they go searching on the internet. There are several different kinds of search engine marketing, or SEM, methods. Search Engine Optimization, or […]

When used properly, Facebook can be an extremely valuable marketing tool. With marketing using Facebook, you can target a wide range of people that are all interested in your product or business. Not to mention, these days pretty much everyone has a Facebook. The problem that most businesses have is that they don’t know how […]

Google AdWords is Google’s advertising service that allows you to place search results for your website on a search engine results page by paying for them. The days of you having to wait for your website to move up the rankings organically are over. Now, you can see immediate results by paying for google ads. […]

When using Facebook to further promote your business or product, it is important to know who exactly is using Facebook. While Facebook has grown more popular over the years among all age ranges, there is still a target demographic that Facebook appeals to. Your 90-year-old grandmother and your 12-year-old niece might both be on Facebook, […]

Anchor text is the clickable text in a hyperlink. Anchor text not only allows you to link back to something on either your website or someone else’s, it also helps make your post more findable to search engines. Anchor texts are a crucial part of SEO and strongly impact your search engine ranking. If you […]