In this day in age where social media and the internet are king, if you aren’t offering your products or services to customers via the online marketplace, you are losing out on money. If you have a computer and an internet connection, you can not only reach more people locally, you can reach people all […]

Facebook is a valuable asset when planning your company’s marketing strategy. Facebook allows you to engage with customers and allows them to interact with your company. However, marketing using Facebook is not always guaranteed to be successful. Companies that do not correctly market on Facebook may be doing more harm to their business as opposed […]

Designing your own website may sound like a breeze. You have complete control over what’s happening and can do it on your dime within your own company. However, web development is a lot more intense than you may know. And that lack of knowledge can cause some serious disconnect when it comes to building a […]

Building your brand can be one of the most valuable investments for your business. Think about powerful brands such as Disney, Apple, and Nike. All of these brands create products with both tangible and intangible benefits for their customers. Loyal customers return to these brands because of the emotional appeal they offer. Consumers continue to […]

If you have a website for your business, it’s important that people are seeing it. One of the best ways to make it easily findable is to make it as SEO friendly as possible. SEO friendly content is important because it affects your website’s placement on search engines. Creating that SEO friendly content though might […]

Search engine marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. It’s all about making sure your customers and clients can find you when they go searching on the internet. There are several different kinds of search engine marketing, or SEM, methods. Search Engine Optimization, or […]

When used properly, Facebook can be an extremely valuable marketing tool. With marketing using Facebook, you can target a wide range of people that are all interested in your product or business. Not to mention, these days pretty much everyone has a Facebook. The problem that most businesses have is that they don’t know how […]

Google AdWords is Google’s advertising service that allows you to place search results for your website on a search engine results page by paying for them. The days of you having to wait for your website to move up the rankings organically are over. Now, you can see immediate results by paying for google ads. […]

Google Adwords is a system Google uses to place an ad on their a search engine to promote your business. This is good because you are being seen by customers at the very moment that they’re searching on Google for the things you offer and only pay when they click to visit your website or […]