While it is great to attract new customers, the most valuable aspect of having a company is repeat business. Once you get that customer, you want them to keep coming back. Repeat business is how companies flourish. How do you get customers to keep coming back you may ask? Well, it can actually be quite […]

In this day in age where social media and the internet are king, if you aren’t offering your products or services to customers via the online marketplace, you are losing out on money. If you have a computer and an internet connection, you can not only reach more people locally, you can reach people all […]

Whether your business offers an array of services, sells products for customers, or appetizes the masses, New York City Google Ads can undoubtedly increase brand awareness. Consumers depend on the internet to gain valuable information about products or services which makes online brand reputation critical. New York City residents are exposed to endless business names […]

As you probably know, the Boston social media marketing landscape is extremely competitive. It’s not enough to solely post about the products and services that your business offers. In order to stand out from other businesses, you’ll also need to engage with customers through the content they are interested in. Although you’ll need to market […]

When advertisements became available on Snapchat for business, few people were happy about it. This social media platform had already introduced a place for media outlets to post stories, but that at least was out of the way. However, Snapchats ads have opened up a new world for business social media marketing strategy. Snapchat ads […]

When your business began considering what types of marketing to choose, I’m sure you were overwhelmed with many questions. Is this necessary? What will my budget allow? Who should I trust? And most importantly, what type of marketing will give me the largest return on investment? Traditional and digital marketing are very different tools. Previously, […]

There is an ongoing debate on whether online or offline marketing is better for small businesses. Large numbers of small businesses are switching from offline to online marketing for a variety of reasons, especially cost! Prior to the Internet, marketing was difficult and expensive. Many business owners focus so much energy on their product and not […]

With the multitude of resources in marketing today, it is easy to mistakes email marketing as outdated. The fact is more than 144 billion emails are sent each day, and email marketing is more powerful than ever. As one of the most direct forms of communication, emails help to attract new clients, as well nurture […]

As the internet continues to expand businesses are finding it increasingly difficult to manage their online reputations. It can be daunting to monitor news feeds, hashtags, social media, websites, and blogs to make sure your business maintains a positive reputation online. Although overwhelming, it is vital that your online reputation is positive because most people […]

Determining if a company’s SEO strategy is effective can be a challenge for those who are not familiar with digital marketing trends.  While Googling the company and keywords affiliated with the brand is the obvious method, there is simply more to it than that.  Also, Google has already significantly updated their algorithm in 2017 and […]