12 Types of Blogs You Can Write Today

No Comments
  • 55% of digital marketing professionals say blog content is their best strategy in lead generation.
  • A survey conducted by WordPress found more than 409 million users view over 21.1 billion webpages every month.
  • 77% of online users habitually read blogs.

On average, content marketing gets three times more leads than paid search advertising (according to the Content Marketing Institute). This means your content game needs to be strong if you want to boost online visibility for your business, and one of the best ways to beef up your digital content is through blog writing.

What is Blogging?

Blog writing, or blogging, is writing articles on specific topics on a regular basis. When applied to marketing, this is a great way to reach your target market and create, as well as sustain, an online following. Not to mention it’s a way to engage and inform with research-based, data-driven, and creative copy, while still promoting your business.

What is blogging?

Why is Blogging Important for Businesses?

Blogging comes with a lot of perks that can do well for businesses of any size, industry, and location. It has the power to generate creativity as well as widen your digital presence, along with many other key benefits:

Inexpensive to create and maintain: Most WordPress-based sites have a blog feature, and they’re not difficult to build for non-WordPress sites.

Helps increase user traffic: The more dynamic and relevant your content is, the more people will visit and stay on your website looking for valuable information.

Helps you rank for search engine optimization (SEO): Blogging expands your portfolio of web content, which gives search engine crawlers more information to sift through and rank when it notices your increase in visitor traffic from users. This in turn can make a great impact on your SEO rankings.

Builds expertise, authority, and trustworthiness: otherwise known as Google’s EAT algorithm for SEO that evaluates the relevancy and quality of web content.

Creates more shareable content: shareable content means more user visibility, especially on social media with shares from several users (quantity engagements), or from key industry influencers (quality engagements). This is how viral posts are made!

Creates opportunities for partnerships and sponsorships: blogs can effectively promote affiliate products and help you earn lucrative partnerships with other businesses, within your industry or otherwise.

Helps generate leads: include compelling CTAs (call-to-action messages) within your blog posts to help generate leads for your business and make quality conversions.

What is blog writing SEO?

12 Types of Blogs You Can Be Writing

There are many types of blogs out there, some of which are probably better suited to your particular business than others. But let this be a guide for you in developing your content strategy through such a diverse medium for creativity as blog writing!

Short-Form Blogs

These blogs vary in terms of length, but generally anything less than 600 words is considered short-form. There’s been a bit of debate in the digital marketing community on what is more effective: short or long-form blogging. Recently the trend has shifted more towards long-form blogs to improve SEO and user traffic.

That being said, short-form blogs and shorter, easily consumable video content are still in demand. They’re also easy to churn out in spades. However, short blogs shouldn’t be your only vehicle for solid web content, and definitely shouldn’t be the only types of blogs you’re writing.

Long-Form Blogs

Anywhere from 600 – 3,000+ words, long-form blogs are boss. They’re great for SEO, and really, these types of blogs are more informative for your readers. They increase the likelihood that a user won’t venture elsewhere for the answers to their questions, or for a more entertaining read.

Reviews

Straight reviews of single products can be a highly effective way to gain user traffic while providing something that’s helpful. This is much the same for an in-depth review comparing several products. Reviews tend to have longevity. This is because people trust customer reviews just as much as a personal recommendation, and they trust the opinion of a professional even more.

Guides & How-Tos

Kind of in the same vein of reviews, guides and how-to blogs can help establish your authority and credibility. When done correctly, these posts are insightful tutorials that educate, not only about the topic your post is covering, but also about your business.

Checklists & Other List Posts

Checklists and other list posts containing inbound and outbound links are not only great for SEO, but they also prove very useful for users and can boost user traffic to your website. These are also extremely shareable for social media.

FAQs

FAQs, or Frequently Asked Questions, give you the opportunity to identify the most common questions your customer base may have. This is also a way to anticipate any hang-ups they might have with engaging with your business, and you can explain (in a non-sales pitch way) why they need your expertise.

Interviews & Q&As

Use your connections—or make them—to get productive sit-downs with influencers in your industry, long-time customers, or just downright interesting people that can give relevant insight to your customer base.

Industry News

Keep up with the latest news in your business’s market so you can share findings through your blog, especially if you have a unique take, or spot an interesting trend or pattern.

What are types of blogs important for business?

Guest Blogs & Sponsored Blogs

Take advantage of your partnerships, and potentially forge new ones, by giving opportunities for guest posts on your blog. Sponsored blogs can be similar to product reviews. You can collaborate with an affiliate to create a post centered on one of their products.

Case Studies & Personal Stories

Case studies and personal stories (which can be data-driven/have a tie-in to your business) allow you to use real people and non-contrived narratives as your canvas. They help build your credibility, as well as your brand, while offering something that’s real and will potentially connect with readers.

Opinion Pieces

These can be powerful, because opinion pieces reflect your honest voice, similar to reviews and personal stories. They utilize your professional expertise when discussing a topic that may be contrary to popular opinion, and may even be controversial to some extent. But sometimes that risk can help you stand out against your competitors in a way that isn’t attention seeking, just honest.

Blog Series

A collection of blogs discusses several aspects of a broad topic, typically over the course of a few weeks. This can be a great way to keep people invested in what you have to say, so long as it’s engaging, relevant, and well-researched.

Where can I get blogging help?

What Types of Blogs Should You Write for Your Business?

There’s a lot to choose from when it comes to figuring out what types of blogs you should write. But diversity is your best option when it comes to creating a dynamic digital content marketing strategy.

If you’re in need of a little more guidance when it comes to creating an efficient strategy tailored for your business, our team of content specialists here at Digital Resource can help you develop a creative content plan that works best for you! Contact us today to learn more!

Alexandra is a content specialist, graduated with a Bachelor's degree in English from Palm Beach Atlantic University. She has a passion for literature and writing, and has extensive experience in content writing for digital marketing.

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • How Updating Your Social Media Can Make or Break Your Business April 3, 2020
    97% of businesses use social media to reach their target audience People are spending 20% more time in apps daily due to the COVID-19 quarantine 55% of adults in the US are getting Coronavirus news from social media In a world being rocked by quarantine and social distancing, people are looking to online sources for […]
    Alexandra Gomez
  • How to Gain Leads for Your Business During COVID-19 Closures April 2, 2020
    By Sunday, March 22, 24 out of 50 cities most affected by COVID-19 faced significant cut hours for hourly employees according to Homebase By March 29, more than 50% of businesses were not operating in major cities: Las Vegas, Pittsburg, and San Fransisco (Homebase) Content marketing generates 3x as many leads than paid advertising and […]
    Alexandra Gomez
  • Efficiency: How to Guide Your Employees to Success While Working from Home April 1, 2020
    22% of remote employees say their biggest problem is shutting off from work, while 19% say it’s loneliness A survey reported 65% of employees are more productive working from home than at the office 86% of employees say working remotely reduces stress In the wake of COVID-19, companies that are letting their employees work from […]
    Alexandra Gomez
  • 7 Ways to Build Morale for Employees Who Work Remotely March 30, 2020
    6% of the US workforce works remotely at least half-time or more. 21% of people working remotely think the biggest struggle is loneliness. 21% of others working remotely said the biggest struggle is collaborating and communicating. As the effects of the Coronavirus progress on the nation’s economy, working from home has been the saving grace […]
    Alexandra Gomez
  • 4 Reasons Facebook Ads Are Critical for Your Business During COVID-19  March 22, 2020
    COVID-19 earns around 20 million social media mentions a day Global social media usage has grown by nearly 50% since the Ebola epidemic in 2014 Brand awareness ads are a cost-effective way to keep companies front of mind There no other way to say it – it is a scary time to be a marketer […]
    Nathan Mendenhall
  • Ways Going Live Online Can Help You Connect with Your Customer Base March 20, 2020
    87% of businesses have been using video as a marketing tool since 2019. 42% of customers prefer live chat than email (23%) or social media (16%) as a customer service tool. 87% of people prefer watching content online over TV if it means getting behind-the-scenes content. It’s definitely a trying time for all of us. The current […]
    Alexandra Gomez
  • Does Influencer Marketing for Businesses Really Work? March 19, 2020
    65% of digital marketers plan to raise their influencer marketing budgets in 2020. 89% of digital marketers think return on investment (ROI) from influencer marketing is comparable or better than other strategies. Now in 2020, Instagram ranks #1 for the most influencing social media platform, and it is the most used platform for influencer marketing. […]
    Alexandra Gomez
  • Digital Resource Ranks No. 30 on Inc. Magazine’s Inaugural Inc. 5000 Series: Florida March 19, 2020
    WEST PALM BEACH, March 18, 2020 – Inc. Magazine announced that Digital Resource is no. 30 out of 250 on the first-ever Inc. 5000 Series: Florida ranking of the state’s fastest-growing private companies. With a 395 percent two-year growth rate between 2016 and 2018, the company is honored to be recognized on such a prestigious […]
    Emily Creighton
  • The Most Effective Types of Interactive Content for Social Media March 11, 2020
    81% of digital marketing professionals say interactive content is more effective than static content in grabbing attention. Interactive content generates twice as many conversions as static content. 88% of digital marketing professionals say interactive content helps them stand out against competitors. The way technology keeps evolving, more and more innovations are being made that make […]
    Alexandra Gomez
  • Using A/B Testing to Optimize Your Digital Campaign March 4, 2020
    Only 17% take advantage of landing page A/B tests to drive conversion rates. Nearly half of digital marketing experts say they test different subject lines to strengthen their email marketing. 71 percent of businesses run two or more A/B tests per month. Looking for ways to improve performance on your ad campaign? Maybe you’re trying […]
    Alexandra Gomez

More from our blog

See all posts