The arrival of 2017 will bring about new website trends, new social media updates and of course, a new online marketing checklist! And there’s no better time than now to take a look at that checklist and begin optimizing your online marketing strategy. Don’t have a checklist yet? Don’t worry! We’ve created one to help you start the new year off with an online marketing bang.
Your Online Marketing Checklist for 2017
Often times, your website is the first thing people see when they stumble across your business. Therefore, it’s important to make a good first impression—after all, you only get one. When checking your website, ask yourself the following questions. Is your website responsive and mobile friendly? Does it load quickly? Does it enhance your brand? Is it generating a lot of leads? If the answer to any of these questions is no, it’s time to make some changes.
Use of Social Media
The great thing about social media is that it allows you to connect with your audience. By putting your brand on the same level as users, it gives you the opportunity to appeal to and engage with people on a personal level. With the right strategy, social media can be extremely valuable to your business.
Make sure your business has social profiles on all of the networks that your potential customers are on, such as Facebook, Twitter and LinkedIn. And make sure your pages all have a clear description of your business and accessible contact information. Also, don’t forget to engage with your users. Respond to comments, replies, reviews and messages. Users feel more comfortable knowing there’s someone behind the brand.
If you want people to have an easy time finding your business, then you need to take a look at your SEO strategy. SEO, or search engine optimization, can help your business rank higher on search results. There are many things you can do to optimize your SEO in 2017, such as improving site speed and using the right keywords. Read up on tips to improve your overall SEO strategy in 2017 and put them to use as soon as possible.
Your online marketing efforts are nothing without optimal content. From the content on your website to the content you post on social media, it must be strong, original, informative, credible and engaging. Using quality content will generate a better response from your potential customers.
If you’re feeling iffy about your current content going into 2017, it’s time to do some repairing. Writing great content isn’t always easy, but it’s always worth it. Don’t be afraid to spend time on your content, because great content is eternal. If it’s great now, it will be great later, and will continue to send people in the direction of your business.
Two popular places to start digitally advertising are Google and Facebook, through Google AdWords and Facebook Ads. While each has its own unique functionality, both are very effective and can give your business a remarkable return on investment.
Measuring your marketing efforts is just as important as making them, because it’s important to know what works. Which of your ads get the most clicks? What kind of content does your audience like? Which posts are receiving significant engagement on your social media pages? If you can’t answer these questions, you need to start measuring your efforts.
Fortunately for businesses, many online platforms such Google and Facebook make it easy to measure efforts through analytics tools. Take Facebook, for example. You can use Facebook Insights to see the demographics of who likes your page, where your page likes are coming from, what posts are working best, and so on. So if you’re not taking advantage of these tools, you’re missing out on improved marketing.
As you begin the new year with your new online marketing checklist, do you have an execution plan? Do you have the resources available to implement everything on your online marketing checklist? If not, a digital marketing company is your solution! Outsourcing online marketing services is an easy and optimal way to put your online marketing strategy into full blown effect. And the best part is, a digital marketing company will continue to improve your strategy even more!
Digital Resource is a full service digital marketing agency that can help your business reach new levels of success. Contact our team of professional internet marketing specialists or get a FREE internet marketing analysis to see what services your company needs!
Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.