Just as it does every year, digital marketing will take some twists and turns in 2017. In order to stay on track, you’ll need to update your social media strategy, optimize your SEO and check on any new web design trends.
As technology advances, so does the general idea of what constitutes a good website. When we browse the Internet, we begin to expect certain elements and dread others. So as a business owner, it’s important to tweak and upgrade your website when necessary in order to maintain significant web traffic. But how will you know when it’s necessary? And how will you know what to change?
The answer is simple. By staying on top of web design trends, you’ll be able to maintain an effective and attractive website that always pleases visitors. With the arrival of the new year, it’s time to take a look at the web design trends that are expected to come along with it.
Web Design Trends to Expect in 2017
Responsive design refers to the adaptability of a website. Today, more and more people are using mobile devices to go online. In fact, 80% of Internet users own a smartphone. As a result, more and more websites are now mobile-friendly. Most websites are accessible to those using a desktop, laptop, tablet or smartphone. But great websites remain user-friendly throughout the different platforms with responsive design. In addition, many websites can now adjust to a window being reduced or enlarged. As people become accustomed to responsive design, they have less patience for inconvenient websites. Therefore, we can expect to see increased responsive design in 2017.
Remember when we didn’t have all of the website fluff that we have today? It was the time before headers, animations, navigations bars, calls to action, comment sections, etc. It was during this time that there was much more focus on the actual content of a website. Well, in 2017, websites are expected to resort back to that emphasis on great content. But this doesn’t necessarily mean written content, as there are many unique ways to present information in today’s technologically advanced world. Regardless of the form, however, web content is sure to step up its game in 2017 to be more convincing and appealing to users.
During 2016, many websites decided to stray away from simple color elements to experiment with bright, vivid color patterns and gradients. Take Instagram’s new logo, for example. Although Instagram did simplify the logo, it turned it more bright and colorful. Many websites are now using vivid colors patterns and gradients to give themselves more of a personality. It gives them the chance to stand out and attract users. While this design technique is not for everyone, it’s undoubtedly expected to be used more frequently in 2017.
We can also expect to see unique heading styles and more GIFs and animations in 2017. Headings will be bigger and bolder, with more imaginative elements and creative detail. Animations and GIFs will be more prevalent in order to communicate and express ideas more efficiently.
Better Landing Pages
While a homepage is certainly crucial to a website, landing pages are on the rise. Because businesses can now easily measure and target their marketing efforts, they are beginning to realize that directing website visitors to landing pages instead of a homepage is a more effective way to market. This is because landing pages can target people better than a homepage can. A landing page can be specially designed to appeal to the wants and needs of a specific audience who has landed there for a specific reason. We can definitely expect them to have more of an emphasis in 2017.
Overall, we can expect to see web design trends in 2017 that revolve around user appeal. The Internet is ever-changing, and will continue to change in the favor of the user. It’s important to know the changes and embrace them to your advantage!
Do you want to learn more about web design trends or need some help adjusting your website? Contact Digital Resource today! We are a full service internet marketing agency that can help your business accomplish all of its internet marketing goals!
Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.