4 New Optimization Trends to Look Out For

No Comments


  • 70% of marketers say SEO is more effective than PPC for sales.
  • 21% of marketers write for search engines.
  • 50% of searches are four or more words.


With the introduction of the New Year coming up, it is a good idea to take stock of what you have accomplished in terms of digital advertising and prepare to create your new strategy for the year.


These four trends will only get bigger, so be sure to take them into account if you want to stay on top of new rules and create dynamic content for your company using the latest in SEO tactics.

Amazon Data

A great new source for keyword data.

With Amazon becoming the world’s biggest single retailer in recent years, many shoppers have taken to automatically searching Amazon for anything they might need compared to Google. This means that the Amazon search history data reflects an accurate measurement of how popular certain keywords are in searches. Amazon allows marketers to use this data in constructing their list of keywords using Amazon’s own data as a reference, making your choices more accurate.


This data is invaluable because it displays what the most popular terms are and how people are searching for them, and where they’re searching from. Marketers need to be well informed on their audience to make an impact, so creating a successful ad campaign this year should start with analyzing Amazon’s search data to show you the way forward.


Crafting your keyword list will be vital to any strategy for the New Year, and so using data from search sites like Google and Amazon will be the best way to inform your choices. Be sure not to choose keywords too exactly, but work them into phrases and questions to make them more organic.


New EU Data Rules

Adapt to changes and stay on top.

The European Union has recently passed the General Data Protection Regulation, which will affect any marketing done overseas and can affect both foreign and domestic users. This law stipulates that companies are liable for the data they collect on users, and users have the ability to request that this data be destroyed or moved. This could have an impact because many marketing companies and teams might have to change the way they do business internationally.


Because Google operates internationally in the European Union, it has made changes in its analytics in order to comply with this new mandate. To prevent the illegal storage of personal user data, Google now deletes all personal user data after 26 months automatically. Users are also able to specifically request companies to delete their data at any time.


This means that user data will be shorter sighted, and basing new strategies after trends from a while ago might be more difficult now. Companies that store user data and also work in Europe should comply with his mandate if they wish to avoid steep fines.

who offers customer profile SEO trends?

Page Loading Speed

Reduce file size for a lowe bounce rate.

While it might seem like more of an inconvenience than a serious SEO issue, page-loading speed actually contributes greatly to how long someone stays on a page. This is called a bounce rate. If your page loads quickly and users don’t have to wait too long to view your content and images, then your bounce rate will be lower as fewer users will become frustrated and leave the page. If images are slow to load and not all of the text loads at once, people have a higher propensity to click off of the page, making the bounce rate high.


While there are several ways to reduce your page loading time, consider what takes up the most data on your pages and consider reducing their size or compressing them so that they will not need as much time to load. Images that have been resized to appear smaller on the page will load much faster and help to reduce your bounce rate for a given page. Videos are the biggest culprit, as users often need a strong connection for video ads to load quickly in a way that doesn’t negatively impact your bounce rate.


In addition to producing a great user experience, fast page loading can also have an effect on page ranking. Pages that take a long time to load won’t be indexed properly like a fast and efficient page would be, making it a great all-around SEO choice to speed up your pages and look for ways to reduce loading time. Always start with the largest file sizes and any video you might be hosting.


Mobile Indexing

Phone searches are overtaking desktop searches.

One noticeable recent trend has been the move from desktop to mobile-first indexing. This means designing the mobile version of your site as the ‘main’ version that is indexed and ranked by Google, and so that all of your features are designed to run smoothly on a mobile site compared to a desktop one.


This comes as a trend because the data shows that more and more shopping choices are searched over mobile phones compared to computers, making mobile formats the new target for advertisers. While more attention is paid to the mobile version, it should be noted that there should be versions of the site for both mobile devices and computers to cover all of your bases with SEO trends.


Because pages are much smaller on mobile sites, loading time is often not a major factor but should be considered when choosing images and videos. Even the new EU laws will apply to your mobile site so be sure your giving it as much attention as you would a full-size web page on a desktop. Keep in mind that mobile platforms usually have different keywords from desktop-based websites, and so you should change your keyword list accordingly.

who offers a good content marketing strategy?

SEO Trends for 2020


Keeping up with new trends in SEO development can be a lot to handle, but Digital Resource is here to make it simple and effective. Our team is capable of bringing in leads and optioning your content.


Should you have any questions about our SEO techniques or if you would like to schedule a consultation, feel free to give our office a call or send us an email and we will get back to you as soon as possible



Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • How to Define Your Target Audience January 16, 2020
    Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
    Alexandra Gomez
  • Strategies to Get More Traffic To Your Blog January 14, 2020
    Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
    Digital Resource
  • Top 10+ Digital Web Design Assets (Both Free and Premium) to Help You Work Smarter January 13, 2020
    When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
    Digital Resource
  • Website Design Case Study | Criminal Defense Attorney January 6, 2020
    As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
    Emily Creighton
  • SEO Case Study | Home Services Company January 6, 2020
    The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]
    Emily Creighton
  • Internet Marketing Case Study | Oral Surgery Practice January 6, 2020
    4 decades of high-quality service. 5-location oral surgery practice. Hundreds of patients being missed out on. With outstanding care but an outdated marketing strategy, this practice was failing to reach a large portion of their target audience. Looking to build an online presence that would turn leads into real revenue and stand the test of […]
    Emily Creighton
  • How to Save a Failing Marketing Strategy January 6, 2020
    39% of marketing professionals think evaluating ROI is their top challenge 64% of marketers want to know how to devise better marketing strategies Email marketing, event marketing, and content marketing are the top lead generation strategies Your business marketing plan isn’t just a tool for increasing sales. It’s how your brand will be represented in […]
    Emily Creighton
  • Setting Company Resolutions Takes Team Effort – Here’s Why January 2, 2020
    According to a Harvard Business Study, people with goals are 10x more successful People with written goals are 50% more likely to achieve than those without IBM found that 72% of employees don’t understand their company’s strategy Happy New Year! Right now, the next 12 months are shiny and bright – and so is your […]
    Emily Creighton
  • Capturing More Leads for a Small Business December 27, 2019
    46% of Google searches are for local businesses. 56% of local businesses have not claimed their Google Business listing. 75% of enabled users voice search every week.   Every start-up or small local business eventually runs into some obstacles when trying to cast a wider net and bring in more solid leads and customers. Increasing […]
    Tyler Hall
  • 4 New Optimization Trends to Look Out For December 27, 2019
      70% of marketers say SEO is more effective than PPC for sales. 21% of marketers write for search engines. 50% of searches are four or more words.   With the introduction of the New Year coming up, it is a good idea to take stock of what you have accomplished in terms of digital […]
    Tyler Hall

More from our blog

See all posts