70% of marketers say SEO is more effective than PPC for sales.
21% of marketers write for search engines.
50% of searches are four or more words.
With the introduction of the New Year coming up, it is a good idea to take stock of what you have accomplished in terms of digital advertising and prepare to create your new strategy for the year.
These four trends will only get bigger, so be sure to take them into account if you want to stay on top of new rules and create dynamic content for your company using the latest in SEO tactics.
A great new source for keyword data.
With Amazon becoming the world’s biggest single retailer in recent years, many shoppers have taken to automatically searching Amazon for anything they might need compared to Google. This means that the Amazon search history data reflects an accurate measurement of how popular certain keywords are in searches. Amazon allows marketers to use this data in constructing their list of keywords using Amazon’s own data as a reference, making your choices more accurate.
This data is invaluable because it displays what the most popular terms are and how people are searching for them, and where they’re searching from. Marketers need to be well informed on their audience to make an impact, so creating a successful ad campaign this year should start with analyzing Amazon’s search data to show you the way forward.
Crafting your keyword list will be vital to any strategy for the New Year, and so using data from search sites like Google and Amazon will be the best way to inform your choices. Be sure not to choose keywords too exactly, but work them into phrases and questions to make them more organic.
New EU Data Rules
Adapt to changes and stay on top.
The European Union has recently passed the General Data Protection Regulation, which will affect any marketing done overseas and can affect both foreign and domestic users. This law stipulates that companies are liable for the data they collect on users, and users have the ability to request that this data be destroyed or moved. This could have an impact because many marketing companies and teams might have to change the way they do business internationally.
Because Google operates internationally in the European Union, it has made changes in its analytics in order to comply with this new mandate. To prevent the illegal storage of personal user data, Google now deletes all personal user data after 26 months automatically. Users are also able to specifically request companies to delete their data at any time.
This means that user data will be shorter sighted, and basing new strategies after trends from a while ago might be more difficult now. Companies that store user data and also work in Europe should comply with his mandate if they wish to avoid steep fines.
Page Loading Speed
Reduce file size for a lowe bounce rate.
While it might seem like more of an inconvenience than a serious SEO issue, page-loading speed actually contributes greatly to how long someone stays on a page. This is called a bounce rate. If your page loads quickly and users don’t have to wait too long to view your content and images, then your bounce rate will be lower as fewer users will become frustrated and leave the page. If images are slow to load and not all of the text loads at once, people have a higher propensity to click off of the page, making the bounce rate high.
While there are several ways to reduce your page loading time, consider what takes up the most data on your pages and consider reducing their size or compressing them so that they will not need as much time to load. Images that have been resized to appear smaller on the page will load much faster and help to reduce your bounce rate for a given page. Videos are the biggest culprit, as users often need a strong connection for video ads to load quickly in a way that doesn’t negatively impact your bounce rate.
In addition to producing a great user experience, fast page loading can also have an effect on page ranking. Pages that take a long time to load won’t be indexed properly like a fast and efficient page would be, making it a great all-around SEO choice to speed up your pages and look for ways to reduce loading time. Always start with the largest file sizes and any video you might be hosting.
Phone searches are overtaking desktop searches.
One noticeable recent trend has been the move from desktop to mobile-first indexing. This means designing the mobile version of your site as the ‘main’ version that is indexed and ranked by Google, and so that all of your features are designed to run smoothly on a mobile site compared to a desktop one.
This comes as a trend because the data shows that more and more shopping choices are searched over mobile phones compared to computers, making mobile formats the new target for advertisers. While more attention is paid to the mobile version, it should be noted that there should be versions of the site for both mobile devices and computers to cover all of your bases with SEO trends.
Because pages are much smaller on mobile sites, loading time is often not a major factor but should be considered when choosing images and videos. Even the new EU laws will apply to your mobile site so be sure your giving it as much attention as you would a full-size web page on a desktop. Keep in mind that mobile platforms usually have different keywords from desktop-based websites, and so you should change your keyword list accordingly.
SEO Trends for 2020
Keeping up with new trends in SEO development can be a lot to handle, but Digital Resource is here to make it simple and effective. Our team is capable of bringing in leads and optioning your content.
Should you have any questions about our SEO techniques or if you would like to schedule a consultation, feel free to give our office a call or send us an email and we will get back to you as soon as possible
Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.
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