From optimizing one’s website to advancing one’s search engine optimization, digital marketing is anything but simple. With the vast opportunity that the Internet provides marketers, one must strategically plan out an internet marketing strategy for his or her business. And social media should be a big part of every internet marketing strategy. In fact, 81% of small businesses use social media. But even if you’re using it, you may not have the kind of attention and engagement you’re looking for. If you’re feeling lost in the social media frenzy and need some help, you’ve come to the right place. Here are five social media marketing ideas for your business.
No matter what it is, people love things that are free. That’s why contests and giveaways are a great way to get people excited about your business. Whether you offer a product or service, determine something you’re willing to give away. Then create a contest to go along with that giveaway. For example, if you’re a dentist, you could do a teeth whitening giveaway. And as far as the contest, you could encourage users to post a picture of them smiling wide, and whoever gets the most likes on their picture wins. This is just one example. There’s so much you can do with contests, and they can be effective on any network.
“Tag a Friend”
People mainly use social media to connect with people they know, like friends and family. That’s why “tag a friend” posts are so effective. People love interacting with their friends and family, especially when it comes to tagging them in something meaningful that they’ll appreciate. By encouraging users to tag someone in your posts, you can bring attention to your business and increase brand awareness. A dentist could accomplish this by posting a photo of someone smiling and telling users to tag someone who makes them smile.
Certain social media networks, such as Facebook and Instagram, now offer users the option to go live. This means you document yourself in real-time for the world to see. Connecting with people in real-time will give your brand a sense of honesty. You could go live by running a Q&A interview, answering people’s questions as they comment on the feed. Or you could go live to show a behind-the-scenes day at your business. Regardless of what you do on your live feed, people will feel more connected to your business as a result of it.
A social media hashtag is a word or phrase with the hashtag symbol (#) in front of it. Although it’s most commonly found on Twitter, the hashtag can be used on any social network to categorize content. People can then identify content more easily and also search for content through the hashtags directly. The key to hashtag usage is to use the right ones at the right time. For example, if a dentist is posting about dental implants, he or she can use the hashtags #dentalimplants or #cosmeticdentist to drive more attention.
Although it’s important to keep your audience knowledgeable about your industry, you want to be sure to not bore them. That’s where infographics come in. Infographics are a way to share informative content to users without losing their interest. Infographics provide a lot of information in an organized and visually appealing way. They are more likely to catch the eye of users than the usual wordy post. Pinterest is a great place to find infographics, but you can always create your own as well.
Want More Social Media Marketing Ideas?
Now that you have some new and fun social media marketing ideas you can use for your business, it’s time to put them to work. And if you want even more ideas, you’re in luck. There’s so much you can do with social media marketing, and that’s one of our specialties here at Digital Resource. Our internet marketing specialists have the skills and experience in social media that your business needs, so contact us today!
Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.