Internet Marketing Company | 5 Social Media Marketing Ideas for Business

No Comments

From optimizing one’s website to advancing one’s search engine optimization, digital marketing is anything but simple. With the vast opportunity that the Internet provides marketers, one must strategically plan out an internet marketing strategy for his or her business.  And social media should be a big part of every internet marketing strategy. In fact, 81% of small businesses use social media. But even if you’re using it, you may not have the kind of attention and engagement you’re looking for. If you’re feeling lost in the social media frenzy and need some help, you’ve come to the right place. Here are five social media marketing ideas for your business.

check out these Social Media Marketing Ideas for Your Business

  1. Contests/Giveaways

No matter what it is, people love things that are free. That’s why contests and giveaways are a great way to get people excited about your business. Whether you offer a product or service, determine something you’re willing to give away. Then create a contest to go along with that giveaway. For example, if you’re a dentist, you could do a teeth whitening giveaway. And as far as the contest, you could encourage users to post a picture of them smiling wide, and whoever gets the most likes on their picture wins. This is just one example. There’s so much you can do with contests, and they can be effective on any network.

  1. “Tag a Friend”

People mainly use social media to connect with people they know, like friends and family. That’s why “tag a friend” posts are so effective. People love interacting with their friends and family, especially when it comes to tagging them in something meaningful that they’ll appreciate. By encouraging users to tag someone in your posts, you can bring attention to your business and increase brand awareness. A dentist could accomplish this by posting a photo of someone smiling and telling users to tag someone who makes them smile.

  1. Go Live

Certain social media networks, such as Facebook and Instagram, now offer users the option to go live. This means you document yourself in real-time for the world to see. Connecting with people in real-time will give your brand a sense of honesty. You could go live by running a Q&A interview, answering people’s questions as they comment on the feed. Or you could go live to show a behind-the-scenes day at your business. Regardless of what you do on your live feed, people will feel more connected to your business as a result of it.

  1. Hashtags

A social media hashtag is a word or phrase with the hashtag symbol (#) in front of it. Although it’s most commonly found on Twitter, the hashtag can be used on any social network to categorize content. People can then identify content more easily and also search for content through the hashtags directly. The key to hashtag usage is to use the right ones at the right time. For example, if a dentist is posting about dental implants, he or she can use the hashtags #dentalimplants or #cosmeticdentist to drive more attention.

Social Media Marketing Ideas for Your Business

  1. Infographics

Although it’s important to keep your audience knowledgeable about your industry, you want to be sure to not bore them. That’s where infographics come in. Infographics are a way to share informative content to users without losing their interest. Infographics provide a lot of information in an organized and visually appealing way. They are more likely to catch the eye of users than the usual wordy post. Pinterest is a great place to find infographics, but you can always create your own as well.

Want More Social Media Marketing Ideas?

Now that you have some new and fun social media marketing ideas you can use for your business, it’s time to put them to work. And if you want even more ideas, you’re in luck. There’s so much you can do with social media marketing, and that’s one of our specialties here at Digital Resource. Our internet marketing specialists have the skills and experience in social media that your business needs, so contact us today!

Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • The Ultimate Guide to Online Reputation Management February 11, 2020
    69% of potential employees won’t apply to a business that has a bad reputation 92% of consumers read online reviews before deciding to engage with a business 85% of people think online reviews are as valuable, or more, than personal recommendations Your personal reputation isn’t so different from your business’s reputation online, except that online […]
    Alexandra Gomez
  • Video Marketing Basics | How to Prepare for a Video Shoot February 7, 2020
    87% of industry professionals say they use video in their digital marketing strategy 92% of marketing professionals are able to make videos with assets they already have Video content marketing can increase brand awareness by 54% Video is currently dominating content marketing trends. It’s been shown to give a huge boost to lead generation, conversions, […]
    Alexandra Gomez
  • Bridging the Gap in a Multi-Generational Workplace February 5, 2020
    35% of the workforce in the U.S. is made up of Millennials, the largest generation represented 70% of Generation X would rather work independently than collaboratively, and they have earned the most college degrees (35% over Millennials at 19%) Generation Z now accounts for 5% of the workforce Part of managing a business and creating […]
    Alexandra Gomez
  • The State of Digital Marketing in 2020 February 3, 2020
    Content marketing is less expensive than paid advertising by 62%, and creates three times as many conversions Voice search is an increasingly growing industry, expected to earn over $40 billion by 2022 53% of marketing strategies utilize interactive content to generate leads 2019 was a big year for the digital marketing game. Google released its […]
    Alexandra Gomez
  • How to Define Your Target Audience January 16, 2020
    Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
    Alexandra Gomez
  • Strategies to Get More Traffic To Your Blog January 14, 2020
    Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
    Digital Resource
  • Top 10+ Digital Web Design Assets (Both Free and Premium) to Help You Work Smarter January 13, 2020
    When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
    Digital Resource
  • Website Design Case Study | Criminal Defense Attorney January 6, 2020
    As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
    Emily Creighton
  • SEO Case Study | Home Services Company January 6, 2020
    The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]
    Emily Creighton
  • Internet Marketing Case Study | Oral Surgery Practice January 6, 2020
    4 decades of high-quality service. 5-location oral surgery practice. Hundreds of patients being missed out on. With outstanding care but an outdated marketing strategy, this practice was failing to reach a large portion of their target audience. Looking to build an online presence that would turn leads into real revenue and stand the test of […]
    Emily Creighton

More from our blog

See all posts