You need a Florida SEO strategy. Why? If you have a business in Florida, then you need to take advantage of how the internet is helping local businesses get found by the masses near them. Having an SEO strategy that focuses on the location of your business is very important. Does it matter if you are being found by people that live in another state? We’re all for maximizing your exposure and getting your business in front of people. We just believe it’s more important to get your business in front of the right people. Now more than ever it is possible to focus your online marketing efforts so that you can achieve just that.
1. Claim your business on Google.
Sounds simple enough, but it’s still surprising the number of businesses that still haven’t claimed their name on Google My Business. Claiming your business is an important first step to improving your Florida SEO results. After doing that, your company is eligible to appear on Google services, like Google Maps.
2. Personalize Your Ads for Local Searchers
Personalized retargeting, location extensions, and local landing pages with hyperlocal content are all great tools for boosting your local ad conversions. Start with the foundation of location and build out from there with other signals like demographics, time of visit, query and referring channel to drive localized content that connects with searchers in the moments that matter.
3. Optimize Your Images
Search engines like Google can’t technically “read” images, you can still use photos when optimizing for local Florida SEO. By making sure the filename, title, and alternative text (text that appears when the image is unavailable) contain targeted keywords related to your Florida SEO strategy.
For Example: [Your-Business-Florida-SEO-Keyword.jpg]
4. Make Sure Your Website Is Mobile Ready
No longer are people forced to sit at a computer to browse the web. Now people can use devices such as tablets, smartphones, laptops, phone watches to go online. Your website needs to be optimized to provide a great experience on each of these devices.
5. Create A Florida SEO Strategy
That’s not a joke. You might already have an SEO strategy but that’s not the same as having a Florida SEO strategy. If you already have an SEO strategy, then it’s time to go over it, review it and update it to make sure it capitalizes on local Florida SEO. If you don’t have an SEO strategy, then it’s time to create one. Having a business and not making sure that it can be found in every way possible is never a good strategy. Most people use Google to find businesses near them, not the Yellow Pages. With this change in customer behavior, you can see that a lot of businesses are playing catch-up. So if you have a business in Florida and have a website, you need to have a clear SEO strategy. A Florida SEO strategy will help customers find you when they look for your services.
When it comes to creating an effective and results focused Florida SEO strategy, you need to have the right team on your side. We are Digital Resource, a digital marketing and web design agency in downtown West Palm Beach and love helping businesses grow through the internet! Contact us at 561-429-2585 or connect with our experienced team of online marketers and web designers today!
Orlando has a Bachelors in Business Administration because he truly loves business. Helping businesses succeed in the digital age is one of his passions. The most important thing he believes in is teamwork. Success comes from helping and learning from teammates.