45% of people watch more than an hour of Facebook video per week.
87% of online marketers use video content.
One of the most recent successful trends in digital marketing has been an increase in the prevalence of video marketing to boost viewership and grab attention. When it comes to the numbers, video marketing beats almost every other method in terms of its ability to reach people, evoke a response, and produce trust in your enterprise. Here we will go over a few sure-fire ways to get your video ads into the production phase.
Know where and how to post.
When publishing your videos it is important to take into consideration where you are posting them and how they will be received on different platforms. Some platforms lie Instagram also have limits on the size of video files, so it might be best to keep your videos short and sweet. Some platforms are much better in terms of video quality and ease of streaming like YouTube, so be considerate of the limitations and demands of your video platforms.
Use location data to your advantage and be sure to tag every video you post with location information. This will make it easier for social media sited to target your ads and show them to more local users as well as users target based on interest. Location data is a crucial tool in localizing your video content and appealing to the community around your business. Appeal to local peculiarities and popular trends, etc. and you will have a much easier time staying relevant in the local discourse. Video ads are a great way to draw attention from other businesses that only use text-based ads.
Make Shareable Content
Give the viewers what they want.
When you are making your content you need to understand how it is going to be spread across the Internet, and the various ways in which different social media platforms allow you to share content. Ideally, you want to make videos that are as catchy as possible. Use suspense and other tools to make sure that the viewer actually wants to see what happens next. Catchy content will always be better than random ads on YouTube videos or PPC.
One of the most powerful aspects of social media advertising is the ability to share content across lines that paid ads usually cant penetrate. When someone shares your content organically, it is then shown to all associates of that profile, thus doubling your audience with every potential share. This can drastically increase your audience overall and is most true for sites like Facebook, which rely heavily on shared content. Sharing content is the pinnacle of digital advertising.
Know what your production process will be.
Because video production can be time-consuming, difficult, and expensive to produce compared to other online content, you should consider who you are going to entrust with the development of these videos. There are several options, but many businesses choose to delegate this process to other production companies and SEO specialists. Many business owners simply don’t have the time to learn video editing and shoot their own ads while handling day-to-day operations within a business.
While it can cost money to produce, video ads have the highest ROI out of any other online advertising form. Laving video production up to professionals can be a smart move, and result in better production values that you can’t get on your own. Allocating resources for video ads could be just the thing your campaign needs for a boost in viewership. One thing to keep in mind is to have a timetable for production. Keeping your steps laid out and giving yourself a timeframe will help you stay organized during production. Staying organized is a must in video production.
Determine your Topics
Have a list serve as a foundation.
Once you have nailed down your strategy in terms of your audience and what you will be marketing exactly, it is important to keep a well-curated list of possible topics for your video ads. Ideally this list should change and be updated according to the latest trends and discourse, but nonetheless it should act as your guide for video ad production. Having this list of important topics will help you make all of your video ads more coherent and seamless, so it is apparent that they all come from the same source.
This will give your brand an independent fell that will help establish trust and confidence in your brand. Video ad production is much like a snowball effect in that it picks up attention and traction quickly with exponential results. Professional production can mean the difference between sinking and swimming when it comes to video production, especially if you don’t have experience in video editing yourself. Knowing exactly what you want your vides to be about will come in handy especially if you are trusting production to another company or contractor, as it will provide them with a foundation for their creativity.
Target an Audience
Know where you want your videos to go.
Perhaps the most important tool used by advertisers over social media is the ability of social media to target customers and users based on their expressed interests. This means less wasted ad dollars and more successful ads landing on the pages of users who are actually more likely to engage. Targeting in combination with video production can be a very effective duo, as the video grabs the attention and the targeting sets up the right viewers.
Here is where making snappy and attention-grabbing content is really important. The catchier your content, the more effective your targeting will be resulting in more engagement over time. Knowing your audience helps you video ad campaigns stay efficient and not waste time showing ads to those who aren’t interested in the first place. Know where your audience is and concentrate there first.
Are You Looking for Video Marketing Services?
Video ad production is a highly technical process that should be left to the professionals at Digital Resource. We have the experience and technical ability to produce incredible shots that tell your story. Give our office a call if you have any questions for our team. We are here to get your video production off the ground.
Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.