60+ Social Media Posts for Your Business

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  • 81% of U.S. users have at least one account on social media, and over 50% have more than one.
  • More than 80 million small businesses have Facebook Pages.
  • Instagram ads can potentially reach over 849 million users.

Social media has arguably experienced the most growth of any digital marketing strategy. Its impact on business growth ranges from increasing brand awareness and reputation management, to higher conversion rates and sales. Not to mention that creating social media posts across a variety of platforms is a highly creative, content-driven tool that any business, large or small, can utilize to its advantage.

Why Your Business Needs Social Media

Social media marketing is a multi-faceted internet marketing tactic. It takes the pastime of social to a whole new level, for both your unique business persona and for your overall brand. Here are just a few reasons why your business needs social media:

Social increases brand awareness. You can maximize your brand’s visibility with engaging content frames with your voice and message. Social media encourages and facilitates sharing and following, building trust with your target audience and fostering brand loyalty.

Connect directly with your customer base. With a purposeful message and creative content, social media can be just as powerful as a face-to-face interaction. You can combine written copy with visual content to reach your customer base directly.

Social proves to be a great customer service tool. By answering their questions and listening to customer feedback through social media comments and messages, you can gain marketplace insights on what your customer base truly wants, where their pain points are, and how you can better meet their needs.

You can better manage brand reputation. Get behind a crisis with transparency and honesty to protect your brand’s reputation. Respond to reviews in the form of comments on your social platforms, good or bad. Try your best to give polite and professional solutions, not excuses. Arguing with angry customers online only reflects poorly on your business.

Social benefits your SEO rankings. Social media increases visibility for your business because it boosts user web traffic, especially on mobile devices. It’s also helpful for off-page SEO tactics, like creating backlinks that point back to your website. Mentions, reposts, and backlinks from industry influencers are particularly impactful, and can serve to optimize your rankings on search engines.

What is social media marketing?

What Social Media Platforms Should Your Business Be On?

There are certainly a lot of social media platforms to choose from. But which ones are right for your business?

When it comes to growing your business, here are some key benefits of the most explosive social platforms:

Facebook

Facebook has over 2 billion active users. It uniquely provides opportunities for paid ads campaigns to supplement your organic user traffic. You can utilize Facebook Messenger as a customer service tool to send and receive messages from your potential customers. Also, Facebook is a great tool for local SEO and local business owners, by building brand loyalty in your community.

Instagram

Instagram was bought out by Facebook early in the game, but this means that Instagram ads have many of the same features and benefits as Facebook ads. At 1 billion users, Instagram is perhaps the best platform for spreading visual content like pictures and videos.

Twitter

Twitter has over 330 million users. However, where it lacks in users (compared to Facebook and Instagram), it makes up for it in the platform’s ability to engage potential customers. Twitter uses engaging and enlightening posts that are also concise in order to convey a quotable message. When done effectively, these short but clever posts can pack quite a punch.

YouTube

Like Facebook, YouTube has over 2 billion users. YouTube has been instrumental for video content marketing, and it’s proven to be an asset in generating user traffic, making conversions, generating leads, and raking in the sales. The platform is also owned by Google and employs its systems for advertising, so the process of creating, running, and optimizing YouTube ads is more efficient.

LinkedIn

Don’t underestimate LinkedIn. At more than 300 million, it’s the ultimate network for business professionals. LinkedIn is a networking platform that spans across the scope of industries, and on a global scale. It’s also a great tool for acquiring new clients, partners and affiliates, and of course new employees.

What are types of social media posts for businesses?

60+ Social Media Posts You Can Create for Your Business

So we’ve outlined the main social media platforms you should be using for your business. Now check out all the social media posts you can create and incorporate into your social media marketing plan!

  1. Team Highlights
  2. Employee Birthdays
  3. Employee Anniversaries
  4. Company Anniversary
  5. Press Pieces
  6. Behind the Scenes
  7. Quotes
  8. Create a Quiz
  9. Meeting Spotlight
  10. Statistics
  11. Testimonials
  12. Blogs
  13. Infographics
  14. Service Videos
  15. Holidays
  16. Event Promotion
  17. Community Service
  18. Polls
  19. Local Appreciation
  20. Personal Time
  21. Company Event
  22. Project Highlight
  23. Product of the Week
  24. Employee Spotlight
  25. Picture with a Client
  26. Repost from a Client
  27. Recommended Studies
  28. Influencer Repost
  29. Award Highlight
  30. Challenge
  31. Did You Know?
  32. Contest
  33. Giveaway
  34. Coupon Code
  35. Tip of the Day
  36. Service Process Explainer
  37. Top Fan Highlight
  38. Before & After
  39. Throwback Thursday
  40. Flashback Friday
  41. Monday Motivation
  42. Custom Memes
  43. Hashtag Promotion
  44. Interview with an Employee
  45. Job Openings
  46. Email Subscription Promotion
  47. Follow Us/Like Our Page CTA
  48. Live Stream Q&A
  49. Create a Game
  50. Company Culture Highlight
  51. Special Announcement Promotion
  52. Ask for Feedback
  53. Host a Twitter Chat
  54. Case Study
  55. Social Media Takeover
  56. Tutorials
  57. Share a Milestone
  58. Intern Introduction
  59. Debunk Myths
  60. Fill in the Blanks
  61. Customer In-Store
  62. What’s Playing in the Office
  63. Share Industry News
  64. Start a Podcast
  65. Technology Highlight

How to create effective social media posts?

Want to Learn More About the Best Social Media Posts for Your Business?

The options are nearly endless when it comes to creating dynamic social media posts. If you’re interested in expanding your business with social media, but don’t know where to start, Digital Resource offers comprehensive social media marketing plans that increase your brand’s visibility and maximize your return on investment. Contact us today to get started!

Alexandra is a content specialist, graduated with a Bachelor's degree in English from Palm Beach Atlantic University. She has a passion for literature and writing, and has extensive experience in content writing for digital marketing.

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