81% of U.S. users have at least one account on social media, and over 50% have more than one.
More than 80 million small businesses have Facebook Pages.
Instagram ads can potentially reach over 849 million users.
Social media has arguably experienced the most growth of any digital marketing strategy. Its impact on business growth ranges from increasing brand awareness and reputation management, to higher conversion rates and sales. Not to mention that creating social media posts across a variety of platforms is a highly creative, content-driven tool that any business, large or small, can utilize to its advantage.
Why Your Business Needs Social Media
Social media marketing is a multi-faceted internet marketing tactic. It takes the pastime of social to a whole new level, for both your unique business persona and for your overall brand. Here are just a few reasons why your business needs social media:
Social increases brand awareness. You can maximize your brand’s visibility with engaging content frames with your voice and message. Social media encourages and facilitates sharing and following, building trust with your target audience and fostering brand loyalty.
Connect directly with your customer base. With a purposeful message and creative content, social media can be just as powerful as a face-to-face interaction. You can combine written copy with visual content to reach your customer base directly.
Social proves to be a great customer service tool. By answering their questions and listening to customer feedback through social media comments and messages, you can gain marketplace insights on what your customer base truly wants, where their pain points are, and how you can better meet their needs.
You can better manage brand reputation. Get behind a crisis with transparency and honesty to protect your brand’s reputation. Respond to reviews in the form of comments on your social platforms, good or bad. Try your best to give polite and professional solutions, not excuses. Arguing with angry customers online only reflects poorly on your business.
Social benefits your SEO rankings. Social media increases visibility for your business because it boosts user web traffic, especially on mobile devices. It’s also helpful for off-page SEO tactics, like creating backlinks that point back to your website. Mentions, reposts, and backlinks from industry influencers are particularly impactful, and can serve to optimize your rankings on search engines.
What Social Media Platforms Should Your Business Be On?
There are certainly a lot of social media platforms to choose from. But which ones are right for your business?
When it comes to growing your business, here are some key benefits of the most explosive social platforms:
Facebook has over 2 billion active users. It uniquely provides opportunities for paid ads campaigns to supplement your organic user traffic. You can utilize Facebook Messenger as a customer service tool to send and receive messages from your potential customers. Also, Facebook is a great tool for local SEO and local business owners, by building brand loyalty in your community.
Instagram was bought out by Facebook early in the game, but this means that Instagram ads have many of the same features and benefits as Facebook ads. At 1 billion users, Instagram is perhaps the best platform for spreading visual content like pictures and videos.
Twitter has over 330 million users. However, where it lacks in users (compared to Facebook and Instagram), it makes up for it in the platform’s ability to engage potential customers. Twitter uses engaging and enlightening posts that are also concise in order to convey a quotable message. When done effectively, these short but clever posts can pack quite a punch.
Like Facebook, YouTube has over 2 billion users. YouTube has been instrumental for video content marketing, and it’s proven to be an asset in generating user traffic, making conversions, generating leads, and raking in the sales. The platform is also owned by Google and employs its systems for advertising, so the process of creating, running, and optimizing YouTube ads is more efficient.
Don’t underestimate LinkedIn. At more than 300 million, it’s the ultimate network for business professionals. LinkedIn is a networking platform that spans across the scope of industries, and on a global scale. It’s also a great tool for acquiring new clients, partners and affiliates, and of course new employees.
60+ Social Media Posts You Can Create for Your Business
So we’ve outlined the main social media platforms you should be using for your business. Now check out all the social media posts you can create and incorporate into your social media marketing plan!
Behind the Scenes
Create a Quiz
Product of the Week
Picture with a Client
Repost from a Client
Did You Know?
Tip of the Day
Service Process Explainer
Top Fan Highlight
Before & After
Interview with an Employee
Email Subscription Promotion
Follow Us/Like Our Page CTA
Live Stream Q&A
Create a Game
Company Culture Highlight
Special Announcement Promotion
Ask for Feedback
Host a Twitter Chat
Social Media Takeover
Share a Milestone
Fill in the Blanks
What’s Playing in the Office
Share Industry News
Start a Podcast
Want to Learn More About the Best Social Media Posts for Your Business?
The options are nearly endless when it comes to creating dynamic social media posts. If you’re interested in expanding your business with social media, but don’t know where to start, Digital Resource offers comprehensive social media marketing plans that increase your brand’s visibility and maximize your return on investment. Contact us today to get started!
Alexandra is a content specialist, graduated with a Bachelor's degree in English from Palm Beach Atlantic University. She has a passion for literature and writing, and has extensive experience in content writing for digital marketing.
97% of businesses use social media to reach their target audience People are spending 20% more time in apps daily due to the COVID-19 quarantine 55% of adults in the US are getting Coronavirus news from social media In a world being rocked by quarantine and social distancing, people are looking to online sources for […]
By Sunday, March 22, 24 out of 50 cities most affected by COVID-19 faced significant cut hours for hourly employees according to Homebase By March 29, more than 50% of businesses were not operating in major cities: Las Vegas, Pittsburg, and San Fransisco (Homebase) Content marketing generates 3x as many leads than paid advertising and […]
22% of remote employees say their biggest problem is shutting off from work, while 19% say it’s loneliness A survey reported 65% of employees are more productive working from home than at the office 86% of employees say working remotely reduces stress In the wake of COVID-19, companies that are letting their employees work from […]
6% of the US workforce works remotely at least half-time or more. 21% of people working remotely think the biggest struggle is loneliness. 21% of others working remotely said the biggest struggle is collaborating and communicating. As the effects of the Coronavirus progress on the nation’s economy, working from home has been the saving grace […]
COVID-19 earns around 20 million social media mentions a day Global social media usage has grown by nearly 50% since the Ebola epidemic in 2014 Brand awareness ads are a cost-effective way to keep companies front of mind There no other way to say it – it is a scary time to be a marketer […]
87% of businesses have been using video as a marketing tool since 2019. 42% of customers prefer live chat than email (23%) or social media (16%) as a customer service tool. 87% of people prefer watching content online over TV if it means getting behind-the-scenes content. It’s definitely a trying time for all of us. The current […]
65% of digital marketers plan to raise their influencer marketing budgets in 2020. 89% of digital marketers think return on investment (ROI) from influencer marketing is comparable or better than other strategies. Now in 2020, Instagram ranks #1 for the most influencing social media platform, and it is the most used platform for influencer marketing. […]
WEST PALM BEACH, March 18, 2020 – Inc. Magazine announced that Digital Resource is no. 30 out of 250 on the first-ever Inc. 5000 Series: Florida ranking of the state’s fastest-growing private companies. With a 395 percent two-year growth rate between 2016 and 2018, the company is honored to be recognized on such a prestigious […]
81% of digital marketing professionals say interactive content is more effective than static content in grabbing attention. Interactive content generates twice as many conversions as static content. 88% of digital marketing professionals say interactive content helps them stand out against competitors. The way technology keeps evolving, more and more innovations are being made that make […]
Only 17% take advantage of landing page A/B tests to drive conversion rates. Nearly half of digital marketing experts say they test different subject lines to strengthen their email marketing. 71 percent of businesses run two or more A/B tests per month. Looking for ways to improve performance on your ad campaign? Maybe you’re trying […]