It is widely regarded that absolute links provide the best SEO value. They have less potential for getting messed up when being indexed and don’t have the same risks that relative links do when it comes to hurting your domain. Let’s take a deeper look at absolute links vs relative links and why absolute links are more valuable when it comes to SEO.
If you use relative links, scrapers can come in and scrape your entire website, put it on a new domain, and create an entirely new website using all your work. When you use absolute links though scrapers can’t do that. Absolute links have an added complexity that gives your business and website protection.
Helps Google Ignore Duplicate Content
One of, if not the biggest benefits of using absolute links is that it minimizes any issues related to duplicate content. Basically, absolute links make sure Google doesn’t have to decipher between different URLs on your website to pick out the original content. The biggest issue with relative links is that in most cases they aren’t set up properly to direct to the main URL. When that happens, your website basically has multiple different live domains. Absolute links, on the other hand, help clarify where Google should be looking. While there may be efficiency benefits on the development side by using relative links you also put your business at risk.
Helps with Crawling
Google crawlers follow the internal links on your pages to crawl more dip pages on your site. There is a limited number of URLs that Google crawlers crawl so if when Google comes across your website you have a lot of pages it is more likely to leave the website. Absolute links help Google streamline the crawling process. This will not only save time but also encourage it to come back more often and crawl more pages, thus helping strengthen your SEO.
Advantages of Relative Links
While absolute links are typically the better option, it wouldn’t be fair to at least not touch on some of the advantages of relative links. There are two main advantages, both related to web development: efficiency and staging environments.
Relative links cut down the length of the entire URL because they don’t include the website domain in the link. Relative links remove the redundancy of having to type out the website domain with every link, thus cutting down on the time and making the process more efficient.
Relative links also let developers leverage staging environments that are often on the website’s own domain. This means developers don’t have to create a different staging website or recode all the URLs when they are making changes.
Are You Interested in Learning More About Absolute Links vs Relative Links As It Pertains to Your Website?
If you are concerned that you might not be using the right linking, or want to learn more about how it can affect your website’s SEO Digital Resource is here to assist you. Contact ustoday to learn about absolute links vs relative links and how we can make your website more SEO friendly.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.