There are plenty of great methods to analyze your Google ad performance. Ad Words reporting is essential to analyzing the overall performance of your campaign and how you can make the appropriate edits. Let’s look at the basics of compiling an ad words report for success!
What Should I Include?
1. Ad Group Performance
For starters, it is important that you are taking advantage of performance based on specific groups. These groups can be broken down by demographics and each ad that was created for them.
As a result, you will find out which ad works best for you and how each group responds to that corresponding ad. You will be able to learn which group favors which ad and build upon those ideas.
2. Geographic Performance
Moreover, your ad’s geographic performance is crucial for understanding your impact on customers by region. You can separate ad performance by city, location, and the demographic that lives in those areas.
Also, geographic location determines your ads’ reach and your ability to expand upon that.
3. URL Performance
Lastly, your URL performance is based on the destination of the page and the number of people who clicked on it. These numbers will be able to tell you about the number of leads you’ve received in conjunction after clicking on landing pages.
Therefore, always include a landing page that provides more details about your products and services accordingly.
Do You Need Ad Words Reporting Near You?
All in all, we want you to be invested with every type of ad words campaign for success. It is crucial that you are paying attention to these details and learn from them accordingly. We are your experts for everything digital! Contact us today to learn more about our services!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.