Ad Words Reporting | 5 Google Ads Features You Need to Know

No Comments

Google Ads are a great way to advertise your business on the world’s largest search platform. In order to get an edge above your competition, don’t focus on the basics. Instead, take advantage of these underrated Google Ad Words reporting features that can take your campaign above and beyond!

how can i get ad words reporting near me?


Features You Must Take Advantage of:

1. Ad Extensions

For starters, ad extensions promote ad visibility as well as increase your CTR (Click-through rate). If you have sitelink extensions enabled, it is recommended to promote ad extensions once it is released. After the ad extension goes live, you will statistically see an 8% jump in your CTR.

2. Ad Reporting

Moreover, ad reporting is underrated because it requires tedious work. Your company must go through each report and analyze ad performance. The overall report shows who has the top positions and which position is best for you—based on budget and reach.

3. Automation

Adding on, automation is a great feature that should be used by advanced Google Ads specialists. This feature allows you to automate bids and bounce rate depending on your metrics strategy. At its most basic level, you can choose to turn a campaign off and pause them for a fixed number of hours.

4. Target Demographics

In particular, you can layer your target demographics through specialized ad features. For instance, you are able to tag anonymous visitors and filter them based on previous buying habits. Afterward, various combinations are systematized so you can choose the best option to optimize your campaign.

5. Display Ad Formats

Furthermore, be diverse in creating ad formats. A good rule of thumb is to differentiate your top banner and sidebar ads. You do not want them to look similar because they serve different functions. A top banner should have a catchy CTA and bold colors that grabs the reader’s attention. Sidebar ads should be streamlined and complement the site that it is advertised on.

where do i find the best ad words reporting company for my business?


Are You Looking for Effective Ad Words Reporting?

Lastly, it is important to us that you are getting the best solution for your digital marketing campaign. We are your experts for everything digital! Contact us today to get started!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • 60+ Social Media Posts for Your Business February 18, 2020
    81% of U.S. users have at least one account on social media, and over 50% have more than one. More than 80 million small businesses have Facebook Pages. Instagram ads can potentially reach over 849 million users. Social media has arguably experienced the most growth of any digital marketing strategy. Its impact on business growth […]
    Alexandra Gomez
  • The Ultimate Guide to Online Reputation Management February 11, 2020
    69% of potential employees won’t apply to a business that has a bad reputation 92% of consumers read online reviews before deciding to engage with a business 85% of people think online reviews are as valuable, or more, than personal recommendations Your personal reputation isn’t so different from your business’s reputation online, except that online […]
    Alexandra Gomez
  • How to Prepare for a Video Shoot February 7, 2020
    87% of industry professionals say they use video in their digital marketing strategy 92% of marketing professionals are able to make videos with assets they already have Video content marketing can increase brand awareness by 54% Video is currently dominating content marketing trends. It’s been shown to give a huge boost to lead generation, conversions, […]
    Alexandra Gomez
  • Bridging the Gap in a Multi-Generational Workplace February 5, 2020
    35% of the workforce in the U.S. is made up of Millennials, the largest generation represented 70% of Generation X would rather work independently than collaboratively, and they have earned the most college degrees (35% over Millennials at 19%) Generation Z now accounts for 5% of the workforce Part of managing a business and creating […]
    Alexandra Gomez
  • The State of Digital Marketing in 2020 February 3, 2020
    Content marketing is less expensive than paid advertising by 62%, and creates three times as many conversions Voice search is an increasingly growing industry, expected to earn over $40 billion by 2022 53% of marketing strategies utilize interactive content to generate leads 2019 was a big year for the digital marketing game. Google released its […]
    Alexandra Gomez
  • How to Define Your Target Audience January 16, 2020
    Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
    Alexandra Gomez
  • Strategies to Get More Traffic To Your Blog January 14, 2020
    Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
    Digital Resource
  • Top 10+ Digital Web Design Assets (Both Free and Premium) to Help You Work Smarter January 13, 2020
    When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
    Digital Resource
  • Website Design Case Study | Criminal Defense Attorney January 6, 2020
    As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
    Emily Creighton
  • SEO Case Study | Home Services Company January 6, 2020
    The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]
    Emily Creighton

More from our blog

See all posts