Taking advantage of Google AdWords is vital to any digital marketing campaign. The goal is to widen your reach and promote brand awareness to a targeted audience. Take a look at Ad Words reporting mistakes that you should not do in your next campaign.
Avoid Making These Mistakes:
1. Ignoring Bounce Rate
In the first place, it is important that you are not ignoring the bounce rate. The bounce rate is referring to the average number of visitors who click on your ad and exit before reading nearly ¾ of it.
Therefore, keep your bounce rate below 75% in order to optimize your Google ad effectively. The biggest mistake you can make is ignoring the bounce rate and creating campaigns that aren’t reaching people.
2. Weak Headline
In addition, you need to have a strong headline to attract your target audience. A weak headline does not include buzz words such as “boost” or “top” to immediately grab their attention.
In particular, Google ads only lets you work with 25 characters. Always include keywords and buzzwords for strong headlines!
3. Failing to Use Landing Pages
Lastly, you may not be getting the results you want because you are not using landing pages. The goal of a landing page is to provide users with insight about a particular product or service that was listed on the ad. Your landing page should include a CTA that is large and simple for the reader to follow. In fact, landing pages are the main influence for generating a high number of conversions.
Are You Looking for the Best Ad Words Reporting?
All in all, we recommend avoiding making these common mistakes with your Google AdWords campaign. By using these tips, you will definitely be on the path to success. Contact us today to get started!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.