Report results are essential to any digital marketing campaign. The goal of Ad Words reports is to show the return on investment (ROI) based on your daily or monthly budget. This way, you can determine if you should keep an ad or edit its contents. Ad Words are crucial to building a successful campaign. Keep reading for more information about compiling reports for your ad campaign!
Types of Reports:
1. Ad Group Performance
In the first place, you must pay careful attention to the performance of every ongoing ad. It is recommended to analyze performance based on the ad group level. Each ad needs to be optimized for different types of groups.
For instance, ad performance needs to be analyzed for pricing and CTAs from one group to another. This way, you can determine which ad is performing well based on copy and the effectiveness of each ad group.
2. URL Performance
Moreover, try to be aware of URL keywords within your ad campaign. As a result, inputting keywords into the URL should document the highest return of visitors to click or buy your product. Take note if people are following ad links to fill out a contact form or category pages. A high URL click rate is essential to a well-performing campaign!
3. Geographic Performance
Furthermore, you need to analyze performance data by geography. This information provides insight in the majority of where your visitors are located in proximal distance. Use this report to optimize your overall reach for users based on region.
For example, an ad in an underperforming region needs to be edited accordingly. Appropriate edits should be modeled based on another well-performing ad in another city. Therefore, your geographic performance may increase in the underperforming location with these reports.
Do You Need Assistance with Ad Words Reporting?
Lastly, it is important that you take advantage of these ad performance reports. Your business will see a significant improvement on the Ad Words landscape for many years to come. That’s why we are your leading experts for you. We are your experts for everything digital! Contact us today to get started!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.