If you are a business owner, more likely than not you realize the importance of being online. You want to advertise online, but you want to make sure you’re doing it effectively. That’s how a lot of your customers are probably finding you, that is where you got a majority of your feedback, and it’s where you communicate and connect with customers. So you want to make sure you have a great online presence and have decided to start to advertise online… But where do you start?
Not many know exactly what steps are involved in an effective internet marketing strategy. It’s not just a matter of posting something on Facebook and forgetting about it; there are a lot of steps before, during and after the post that ensure your strategy’s success. What are the steps in an online marketing campaign that will ensure results? Keep reading to find out!
Step 1: Determine What’s in Your Strategy
Not every business and industry will have the same mix of internet marketing tools. Depending on the budgets and also the goals, it is a good idea to know all the instruments available to you, but then make a decision about which techniques you want to implement and which ones you’ll want to hold off on. To advertise online, you’ll want to pick the perfect mix and include it effectively in your online strategy.
What can be included in your strategy, you may be wondering? The main tools you could implement would be Search Engine Optimization (SEO), Social Media Marketing, Internet Ads and Content Creation. A lot of these techniques are most effective when they are grouped and performed simultaneously. Content creation is going to be important in any industry for an inbound internet marketing strategy, because you want to attract your consumers by appealing to their needs. Creating content, like videos, blogs and infographics, will peak the interest of consumers and bring in traffic to your business online. You also need content creation in social media marketing because you want to share interesting and engaging material. SEO and social media marketing also go hand in hand because of the search engine algorithms that take social signals into account. Internet ads, like pay per click, would be a strategy to include to get some short term results while you are building your long term internet presence, but that would be one that not all budgets could afford. After discussing what could be accomplished within your company to advertise online, combining the techniques available into one plan is the first step!
Step 2: Execute You Strategy
Once the plan is established to advertise online, you will want to make sure that each step foes according to your strategy. If you decided to go with a content creation, social media and SEO mix, you are going to want to make sure the content is being created on time, in order to be putting it out into the internet universe. And while all of those things are happening, making sure your content is optimized for search engines needs to be happening, or else no one will be able to find the content you are creating!
When you decide to advertise online, it is important to have the resources in place to make sure that whatever plan you decide on will be able to be executed. You don’t want to invest some resources, time or money, if the plan is going to be executed incorrectly and consumers won’t make it to your online web.
Part of the execution is also continued planning and catching trends. When you advertise online you will notice major holidays, events and topics that surge during certain times and to be effective you will want to make sure your business is in the conversation. So for example, Mother’s Day is soon approaching. To effectively jump on this wave of popularity, when you are executing your internet marketing strategy, you will want to make sure you are aware of this holiday and gear the content to be more about Mother’s Day. Make your content searchable for the keywords people will be using during this time period; Mother’s Day gift ideas, Mother’s day deals, etc.
Step 3: Analyze Your Online Marketing Strategy
One of the most important steps when you advertise online, is keeping track of your campaigns. After the plan is in full force, it is critical to track the performance metrics of each facet of your internet marketing strategy. By measuring how each campaign is doing, in terms of clients gained, leads generated, sales made, clicks to the website, you will be able to identify what you are doing right for your business through internet marketing and most importantly what needs to be adjusted.
For example, if you are doing a Facebook ad campaign to get clicks to your website, how will you know if it was worth it or not to invest in those internet ads if you don’t keep track of how many people you gained from Facebook? In addition to monitoring how many consumers the ad converts, tracking the performance also helps you optimize your campaigns and check to ensure there are no issues with your website. Going back to the ad campaign taking people to your website, let’s say there was a form you were getting people to fill out on the site. And let’s say that you were tracking the clicks to the website from the ad, and that number was great, but you weren’t getting any form submissions. You can troubleshoot and figure out if it’s the form, if the form is working or needs to be redesigned and all of this is possible through tracking. If you set it and left it, and had that issue, you wouldn’t get customers and wouldn’t understand why- money and time wasted.
In three steps your business can advertise online effectively and drive more business. Internet marketing is an involved and continuous process. After setting up the basis you have to keep monitoring and optimizing each and every campaign online to ensure you are getting the results you want. Through internet marketing it is possible to achieve the levels of growth you aim for in your business. But to reach those goals you need to make sure that you are doing effecting and well planned internet marketing. If you are wondering if your internet marketing strategy is effective, get a free internet marketing analysis today! Don’t waste anymore money or time, make sure what you’re doing is working by getting your analysis today!
With a business degree from Florida Atlantic University, Julie has years of experience advertising and marketing for several businesses including real estate brokerages and photography companies. She brings her background in writing, graphic design and communications, as well as her experience in the field, when assisting clients with their internet marketing needs. She treats every client with the upmost level of professionalism and care, ensuring everyone who works with Digital Resource has a smile throughout the process!