Animated GIFs: Explained | Social Media Marketing

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It’s hard to go on social media without seeing countless animated GIFs throughout your newsfeed. GIFs have dominated the visual content world for a while now, and its time that your business starts taking notice. Why? Not only are GIFs entertaining, but they are GREAT for marketing. Here, we explained what animated GIFs are and why your business needs to start using them.

What Are Animated GIFs?

GIFs are basically a hybrid between a still image and a video. They are a series of still image frames coded into a single file. They were developed in 1987 and started taking over the digital world in the 2000s. Now, GIFs are everywhere. In 2015 Facebook even introduced a GIF search engine to Messenger. That same year, Twitter stated that users shared over 100 million of these animations.

Why Should I Use Animated GIFs?

Once looked down on, GIFs are now an essential part of social media – and social media marketing. These are the top 5 reasons you should start adding GIFs to your social media marketing strategy.

  1. Movement Attracts Attention

Numerous studies state that we are drawn to movement. Movement attracts attention much quicker and easier than still images. GIFs area simple way to catch the eye of someone who is scrolling quickly through their newsfeed.

  1. People Watch Them Until the End

GIFs are short. People know that GIFs are short. As a result, as opposed to a normal video, followers are much more keen to watch it until the very end and get your whole message. They are easy to consume and don’t require dedication.

  1. GIFs Are Extremely Popular

GIFs are a widely popular medium all throughout the internet. It’s established as one of the trendiest forms of visual content. People love GIFs. Keep up with this trend. It shows your customers that you speak their language.

  1. Stand Out from the Competition

Despite their popularity, most business haven’t begun using GIFs in their social media marketing strategy. People aren’t used to seeing them on company pages. Posting GIFs will give your much greater visibility than your competitors.

  1. Say More with Less

GIFs are perfect when you have numerous of products to show. Instead of countless pictures, you can show everything in a single GIF. They are also great for explaining complex products. Why use a picture to say a thousand words when a GIF can get the point across in one?

  1. GIFs are Fun

Simply put, GIFs are fun. They are a great way to add some personality to your brand and increase engagement. People will look forward to viewing your page.

what are animated gifs

Animated GIFs make your messages more creative, appealing, and unique. Start using them in your social media marketing strategy today. If you have any further questions about GIFs or how to start using them, contact us! We are the social media experts of South Florida and can help your business take its digital efforts to the next level! Call (561) 429-2585 or connect with us online today!

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