Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While digital marketing is a relatively vague term that encompasses many different forms of marketing, some are more common than others. Let’s take a look at some of the most common forms of digital marketing done at an Atlanta digital marketing company.
Paid search, or pay-per-click (PPC) advertising, typically refers to the sponsored result on the top or side of a search engine results page. With a paid search, you only pay when the ad is clicked and you can customize the ad to only show up when certain keywords are searched for, ensuring that only the people you want seeing the ad see it.
Search Engine Optimization
Search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. The goal of SEO is to attract visitors to your website when they search for products, services, or information related to your business.
We have all heard the expression, “content is king.” Well, there’s a reason for that. Great content is the fuel that drives your digital marketing activities. It’s important to create content that is not promotional but educational and informative. This will get your audience to see you as an expert in your field, thus making you more trustworthy.
Are You Interested in an Atlanta Digital Marketing Company?
At Digital Resource we aren’t just experts in one aspect of digital marketing, we are experts in every aspect of digital marketing. Don’t believe us? Let us prove it to you then! Contact us today to learn how we can successfully run your digital marketing efforts and increase not just your web traffic, but your overall web presence.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.