With the growing popularity of social media and mobile marketing, you might think that email marketing is the outdated dinosaur of the digital marketing group. Well, you are wrong. Email marketing is still a valuable medium for your business. Here are some reasons why you should use Atlanta email marketing.
It Is Targeted
Atlanta email marketing allows you to control exactly who you are sending to. You don’t have to worry about using a general advertisement and hoping that someone interested in your product or service will see it. You can control who sees it based on any data you use to ensure that the right people are seeing it.
It Increases Brand Awareness
Every time you send an email more and more people are exposed to your business and brand. With the right content that will interest your customer base, your company will consistently build value.
It’s Easily Sharable
It doesn’t get much easier to share something than it does an email. With the simple click of a button, your subscribers can share your emails with their friends, family, or anyone else they think might be interested. When someone shares your email, they are essentially acting as an advocate for your brand. Plus, people are much more likely to look at something if it is sent to them by someone they know personally.
While it can sometimes be difficult to track just how many people are viewing your marketing efforts, email marketing draws precise and valuable metrics. Delivery rates, open rates, click-to-deliver rates and subscriber retention rates are all easily accessible via email marketing. You can use these numbers to get a better idea of what interests your customers and what doesn’t and ultimately get more people reading what you have to say.
You Can Do It More Frequently
Unlike sending a catalog or a flyer that might go out once a month or once a quarter, you can send emails as often as you like. Since it takes little to no time to put an email together, you can almost instantly relay offers or news to your customers. Don’t get too email happy though. It is recommended that you limit your email marketing efforts to no more than once a week.
It’s Cost Effective
From a budgeting perspective, email marketing is about as affordable as it gets. Think about it, there’s no postage fees, no printing cost, no advertising rates. The return on investment is also quite appealing. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spent. That dollar amount outperforms search, display, and social marketing.
Does Your Business Need Help With Atlanta Email Marketing?
Email marketing can still be one of the most effective marketing tools. Contact us today to find out how we can assist you with your email marketing needs.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.