Ever since Facebook emerged on the scene as a competitive social media platform, we have seen it evolve to meet the needs of users. One of the greatest advancements we have seen is the creation of ads directly on the Facebook platform. While just about every social networking platform has its own fully integrated ads system, Facebook is still the reigning champion of features, insights, and audience. However, despite having the largest user base, Facebook is also one of the most under-utilized online advertising channels out there today. Why? This is due mostly to the lack of understanding on how to create a strategy for Facebook ads. If you want to create a killer Atlanta Facebook ads campaign, there are a few things you should be doing.
What Makes a Killer Atlanta Facebook Ads Campaign?
First things first, you need a strategy.
Much like everything to do with your business, you need a plan. A well-thought-out strategy will help keep your business in line with its goals and produce the most consistent results. The time and money you are investing in your Atlanta Facebook ads campaign is the backbone of your strategy. Without a solid foundation to build on, you will be wasting your time. You need to be clear on how much you are going to spend, how long you want the campaign to run, and what results you are looking to see. Once your ads are launched, you need to assess how they have performed and determine what changes need to be made. This is key to the long-term success of your campaign.
Next, know who you are targeting.
You wouldn’t bake a cake for someone without asking what flavor they like, right? Facebook ads are similar. If you are going to take the time to create killer Facebook ads, you want the audience who will appreciate them to see them. There are countless companies today who don’t take the time to learn who their target audience is, and this is a major downfall of an ad campaign. Facebook ads allow you to see interests, lifestyle, location, and demographics of your target audience. Use this information! Create the type of ad they want to see. This is the skeleton of your Atlanta Facebook ads. Everything you do with your Facebook ads from here should rely on the research you do for your target audience.
Finally, tailor those ads.
So, you have found your target audience, great! Honing into your target audience is only half of the battle though. Facebook gives you the ability to target different audiences with separate ads, so you have a lot of options when creating your ads. The content that you include in your ads are the defining features of your campaign. Best practices for creating ads target to your audience is thinking small. It may be tempting to throw a large net across Facebook and hope you catch something, but this rarely produces results. You have an audience who wants to find your product or service, so give them something worth finding!
Maybe you were skeptical about the power of Facebook ads because of failed previous efforts. Or maybe you didn’t know where to even start, so you never tried. There are a variety of ways to create a killer Atlanta Facebook Ads campaign, but above all else, it requires effort and dedication. Experiment with your audiences, placement and ads type. You have the powerful resource of Facebook at your disposal. Use it wisely, and you will see results. If you would like to learn more about how to create Facebook ads that deliver results, contact Digital Resource today!
With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.