Google makes north of $100 million a day off of Google Ads. It is an incredibly successful way to grow your business and get more people finding you on the internet. If you aren’t doing it right though, you could be losing money. Let’s take a look at some of the ways that you can make the mist of your Google Ads campaign and get the most “bang for your buck” from an Atlanta Google Ads company.
Stop Relying on Broad Matches
Match types are a big deal in Google Search campaigns. The match types of your keywords determine what search terms your ads are eligible to appear for. A lot of advertisers add a bunch of Broad Match keywords to their campaign and that’s it. If you are doing that, you aren’t making the most of your ads campaign. If you are only using broad matches, your ads are going to show up for a lot of irrelevant searches. That means you are spending money on clicks that have no shot of getting you any business.
Focus on Structure
How you structure your keywords, ad groups, and campaigns in AdWords makes a big difference in results. The best way and the way that will net the greatest success is to group your keywords into tightly related groups.
Don’t Limit Yourself
While Google is one of, if not the best, way to advertise yourself and your company on the internet, it’s not the only thing out there. Limiting yourself to just Google means you are limiting the number of people that can find you. Complement your Google ad campaign by also having ad campaigns on other platforms.
Are You Looking for an Atlanta Google Ads Company?
If you are looking for some help when it comes to your Google Ads campaign, look no further than Digital Resource.Contact us today to learn how we can work with you to improve your ad campaign.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.
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