Link building is the process of getting external pages to link to a page on your site. While it isn’t the be-all, end-all of SEO, it is one of the more well-known strategies when it comes to digital marketing. It’s important though when it comes to link building that you are doing it the right way. Let’s take a look at some of the biggest do’s and don’ts of link building from an Atlanta link building company.
Focus on Content – The best way to generate external links to your company’s page is by producing the best content possible, plain and simple. If people don’t want to read your content, they aren’t going to share it with others.
Use Paid Links, but with Caution – Sometimes it is ok to pay sites to link to your content, especially if they are high-ranking and they will treat links like a highly-selective advertisement. Be very careful though when doing this. You don’t want Google to perceive your external links as manipulative. Make sure that if you are paying any site to link to you, they are relevant and highly authoritative.
Inject Links – Injecting links into a site you do not own exploits security of another website, and it will not do anything beneficial in the long run.
Trade Links – While trading links with high-quality and reputable sites is technically ok, Google has caught onto it over the past few years. If the company you are “trading” links with isn’t relevant to your industry Google looks at it as spam.
Are You Looking for an Atlanta Link Building Company?
When it comes to link building, something you think might be beneficial could actually be harmful. That’s why it is important to work with experts. At Digital Resource we are an industry leader in online marketing, including link building. Contact us today to learn more.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.
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