If you search for a type of business on your smartphone, many different businesses appear in your search results. But, if you search for your business category, is yours listed? If it isn’t, then you need to learn more about maps optimization! Getting your business listed properly on local maps is different from search engine optimization. Unlike SEO, it requires Atlanta maps optimization for placement on Google maps.
Improve Your Local Ranking
You can improve your local ranking on Google by using maps optimization. Local results appear for people who search for businesses in places near their location. If you type “restaurant” into your search bar, you will receive results for restaurants near you first. Having issues with your business showing in maps? Google says the best way to show up is to improve your information.
Start Atlanta Maps Optimization with Google My Business
Get started improving your information with maps optimization by completing your profile in Google My Business. Providing complete, updated information can help your business’s local ranking on Google. It will also enhance your presence in Search and Maps.
To get started, enter the complete data for your business. This includes the address, phone number, and website. Since local results favor the most relevant results for each search, it is important to enter this information into your Google My Business account. This is so customers know all of the necessary information.
Furthermore, customers love real photos of your business. As a result, adding high-quality, professional photos will improve your listing and online presence. Don’t forget to keep your Google My Business information updated—especially your business hours! Pro tip: you can update your business hours to include your holiday hours. As a result, when you are closed on Thanksgiving, your customers know when they search for you.
Categorize Your Business
Next, properly categorize your business listing. This includes your subcategories. Many businesses forget about the subcategories and miss that huge optimization opportunity. This step is crucial if your company fits well into these subcategories.
Verify Your Business Location
After you categorize your business, verify the location. You want to make sure you’re sending your customers to the right place! Verifying your location gives your business the best opportunity to appear across Google products, like Maps and Search. Sometimes Google thinks the address you type in is different from your actual business location. So, double check the pin to make sure it is pointing to the main entrance of your business. This will allow Google to give more accurate directions to your business.
Finally, don’t forget to manage and respond to reviews your customers have left for you on Google. Responding to reviews shows that you value your customers and the feedback they leave about your business. Google likes this!
Overwhelmed and don’t know where to start on Atlanta maps optimization? Don’t fret—Digital Resource is here to assist you! We are a full-service digital marketing agency specializing in maps optimization. Contact Digital Resource today to get started today!
Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.