Atlanta Social Media Marketing | How to Handle Negative Comments

No Comments

The world of Atlanta social media marketing is massive. And, it can do wonders for getting your business’s name out there. But, with the highs come the lows. So, here’s how you should handle negative comments on your social media accounts:

Read Carefully

Read the comment. Then read it again. And once more. Make sure that you have a full understanding of what the person is saying. This will help you to see where they are coming from. And, it will help you formulate an answer that addresses all aspects of their comment. If you do not understand what they are trying to say, have another employee read it. You do not want to take an action that is irrelevant.

Stay Calm

how do i represent my business in atlanta social media marketing

When someone goes on a public platform and negatively reviews or comments on it, it can have you bubbling with some pretty negative feelings yourself. However, adding fuel to the fire will not help anything. After reading the comment, take a second to process what was said. It can be hard to digest, but you must keep things professional. Just think about how responding with something snarky or rude will reflect on you.

Do Not Delete

The digital age air everything out for everyone to see. And if you have received a negative comment, you understand that better than most! So, it is essential that you do not delete a negative comment or review. This will only make it look as though your professional business cannot handle criticism. Over time, it will become harder and harder for customers to trust should. So, transparency is key. However, should you receive a crude or derogatory comment, it is up to your discretion to delete. If there is a chance it could offend someone, it is better to air on the side of caution. This is because you do not want your customers to think that the comment is possibly an extension of your business’s views.

Respond Quickly

do i need an atlanta social media marketing stragety

It is better to quickly rather than let a negative comment sit to fester. So, once you have reread the comment and have drafted up a response, reread that too. You can even have another employee read it to make sure it makes sense. This comment should not be condescending in any way, shape, or form. Rather, it should show that their comment has been heard and however you are going to make it right. Or, your comment can be an automated response, meaning you give them another form of contact that is more private than airing things out online.

Take a Screenshot

Use this experience as a learning tool for Atlanta social media marketing. As new members join your staff, they will be able to use negative comments and your business’s response as a guideline for handling difficult customers. So, take a screenshot and use it for training purposes!

Are You Looking to Improve Your Atlanta Social Media Marketing Strategy?

From Pinterest to Instagram to Facebook and more! Atlantic social media marketing has a lot of moving parts. Contact us today to learn about how our services can streamline your SMM and build your online presence!

Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • 60+ Social Media Posts for Your Business February 18, 2020
    81% of U.S. users have at least one account on social media, and over 50% have more than one. More than 80 million small businesses have Facebook Pages. Instagram ads can potentially reach over 849 million users. Social media has arguably experienced the most growth of any digital marketing strategy. Its impact on business growth […]
    Alexandra Gomez
  • The Ultimate Guide to Online Reputation Management February 11, 2020
    69% of potential employees won’t apply to a business that has a bad reputation 92% of consumers read online reviews before deciding to engage with a business 85% of people think online reviews are as valuable, or more, than personal recommendations Your personal reputation isn’t so different from your business’s reputation online, except that online […]
    Alexandra Gomez
  • How to Prepare for a Video Shoot February 7, 2020
    87% of industry professionals say they use video in their digital marketing strategy 92% of marketing professionals are able to make videos with assets they already have Video content marketing can increase brand awareness by 54% Video is currently dominating content marketing trends. It’s been shown to give a huge boost to lead generation, conversions, […]
    Alexandra Gomez
  • Bridging the Gap in a Multi-Generational Workplace February 5, 2020
    35% of the workforce in the U.S. is made up of Millennials, the largest generation represented 70% of Generation X would rather work independently than collaboratively, and they have earned the most college degrees (35% over Millennials at 19%) Generation Z now accounts for 5% of the workforce Part of managing a business and creating […]
    Alexandra Gomez
  • The State of Digital Marketing in 2020 February 3, 2020
    Content marketing is less expensive than paid advertising by 62%, and creates three times as many conversions Voice search is an increasingly growing industry, expected to earn over $40 billion by 2022 53% of marketing strategies utilize interactive content to generate leads 2019 was a big year for the digital marketing game. Google released its […]
    Alexandra Gomez
  • How to Define Your Target Audience January 16, 2020
    Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
    Alexandra Gomez
  • Strategies to Get More Traffic To Your Blog January 14, 2020
    Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
    Digital Resource
  • Top 10+ Digital Web Design Assets (Both Free and Premium) to Help You Work Smarter January 13, 2020
    When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
    Digital Resource
  • Website Design Case Study | Criminal Defense Attorney January 6, 2020
    As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
    Emily Creighton
  • SEO Case Study | Home Services Company January 6, 2020
    The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]
    Emily Creighton

More from our blog

See all posts