Atlanta Social Media Marketing Company | Building an Instagram Presence

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Research shows that consumers engage with brands on Instagram more than any of the other top social media networks (Twitter, Facebook, Pinterest.) Therefore, its crucial for your brand to not only be active on Instagram but to also have a strong brand presence. Check out these tips for creating a presence for your brand on Instagram. For more information contact our Atlanta social media marketing company


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Create a Strategy

First things first, creating your brand’s strategy for Instagram. This is when you analyze who you are as a brand and how exactly you should present it to the world and Instagram community.  This is also a chance to assess the competition and determine how you are going to stand out.

Establish the Brand Voice for the Account

It’s important to determine your brand’s voice for your Instagram account. This will determine the tone of your content and captions. Is your brand quirky? Or more sophisticated? Being consistent with your brand voice will make your presence authentic and professional.

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Visual Aesthetic

Determine a look and feel for your Instagram. This is how you will express who you are as a brand visually. This portion of your Instagram should go hand in hand with your brand’s voice. Visuals and captions should all be working together to tell your brand’s story.  Also, take into consideration what you think your followers will connect with visually, what is going to spark their interest?

Atlanta Social Media Marketing Company

Is your Instagram content relevant and optimized? Have you successfully created a brand presence on Instagram?  It’s time to make the most out of your Instagram! Engaging Instagram content is an important part of your marketing. Are you ready to create engaging content that will attract new customers and clients? If so,  Contact us today to find out how we can assist you with your content marketing needs.

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