Author Archives: Digital Resource

what is influencer marketing?

How to Properly Utilize Influencer Marketing as a Small Business

63% of consumers agree that they would prefer real people marketing to them over celebrities 71% of consumers are more inclined to purchase…
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what is a micro-moment?

Nurture Your Mobile Customers Using Micro-Moments!

Today’s consumers spend more than 5 hours per day on their smartphones. 57% of the online traffic in the United States is coming…
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what is content personalization?

How to Effectively Use Content Personalization in Digital Marketing

Personalized emails get an 18.8% open rate and a 2.1% click rate. 74% of website visitors get frustrated when web content isn’t personalized.…
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who can help me develop an seo strategy?

Creating Effective A/B Testing for SEO to Improve Conversions

A/B testing subject lines can increase your chances of getting people to click A/B testing allows you to find the ideal balance between…
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