Start small when you design your website. When faced with the daunting task of designing a website for your business, you may be wondering, “Where do I even start?” There is an infinite amount of choices. But don’t worry, start small, and answer some basic questions first. What do you want your customers to find first? What is the purpose of the site? Design your website to create an amazing first impression for your business. You want a clean, uncluttered, easy-to-read website that online viewers can navigate efficiently to accomplish the goal of the site.
HOW TO FORMAT AND DESIGN YOUR WEBSITE
Treat every page on your website as if it is the home page. Your website has more than one access point, so make each page seamless with the next. For example, if a user has found your website by viewing your blog page, they may be looking for your contact information next. So make it easy for users to find information about your products/services, how to make a purchase, and how to contact you if there are any immediate questions.
Design your website as the foundation of your online sales, because even the best marketing cannot save a bad website. If your website’s pages are not in any logical order, or if it is packed with text and bad pictures, users will bounce! Keep in mind, users are impatient, and they will click to the next website immediately, if they cannot easily find the information they are looking for.
Pay attention to how your potential customers are finding your website! If your website is not formatted for mobile devices, you will lose business—no questions asked. 62% of companies that designed a website specifically for mobile had increased sales! It is worth the extra step to make your website responsive.
HOW TO CREATE CONTENT
When you design your website you want to make sure that good quality content is a large part of the design. Keep your content simple, relevant, and helpful to your potential customers. Choose font that is easy to read. The main objective in web design is to create as little strain on the user as possible. For content, this means your site has marked borders and boundaries! Don’t keep blogs on every page of your site. Don’t offer incomplete, redundant, or sporadic information on your site. Instead, make each page clearly defined. This simple key to design will help your potential customer find exactly what he/she is looking for on the first click! You have less than 10 seconds to keep your online viewer’s attention. Don’t make your viewer guess where to find certain information—this will encourage your user to leave the site and move on to the next.
Different businesses need different website designs. Ask yourself, is your business service-based, subscription-based or product-based? Is your business local or international? Answering these questions will help you determine how to format and stylize your website and its content in the best way. For example, designing a website for a dentist, service-based, requires great photography, testimonials, explanatory information about procedures, and more. On the other hand, a website for a jewelry store may include pages of inventory with prices, photos, and brief descriptions of each piece. In other words, the type of business you own will help determine how you design your website, and which information you may want to include, to enhance the focal point of your website!
HOW TO STYLE AND DESIGN YOUR WEBSITE
Images speak louder than words. You want to make sure you choose the best photography available when you design your website. Choose colors and pictures that are relevant to the context of your business. These choices will have the biggest impact on your viewer. Great images, a simple logo, and aesthetic choice of color will convert website traffic into business leads and sales!
Choose pictures that are positive, engaging, and relevant to your business. While photography is extremely important, do not clutter your site with images. This will increase the time it takes your website to load, deterring potential customers from choosing your business. Instead, you want to keep tidy, organized pictures that promote a sense of continuity and brand for your business. Choosing the right photos makes the difference between the viewer’s impression of an amateur business or a professional business.
LET’S REVIEW HOW TO DESIGN YOUR WEBSITE
Less is MORE. Don’t crowd too much information onto the screen. Your user will be chased off the page. You want a streamlined site with no difficulty. Your site should practically drive the viewer to his/her destination, making each click painless and effortless! If a total stranger cannot infer what your business offers, or how best to contact or find your business, then you must improve your business’s web design.
Design your website to create a lasting first impression, build your customer-base, and increase your sales! Hire a specialist to design your website now. By investing in a great website for your business, you secure maximum exposure to new customers, and the promise of returning customers. For fast, reliable, results-based website design, contact our team of expert website designers and online marketers today, or call us at 561-429-2585.
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