Back-to-School Marketing Guide

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Back-to-school season is officially in full swing! 70 million American students are currently preparing to head back-to-school. As the second biggest shopping season of the year, there are countless holiday opportunities for you to grow your business with back-to-school marketing. Here are 5 back-to-school marketing tips to help your business get the most out of this time of year!

5 Tips for Back-to-School Marketing:

Timing is Everything

The window for back-to-school shopping is getting larger every single year. Shoppers now begin their search as early as the beginning of July and continue until early September. But don’t worry if you’re a bit behind with your back-to-school marketing. Shopping peaks around 3-4 weeks prior to the first day of school. It ramps up even more 1-2 weeks before thanks to last-minute shoppers. Make sure to use these insights to decide the best time and length for your back-to-school marketing efforts.

when should i start my back-to-school marketing

 Remember to SEO

 Once you’ve figured out the timing of your campaign, make sure that it can easily be found by online shoppers. No one can engage with your business if they can’t find you! Using search engine optimization (SEO) best practices to inspire organic traffic is essential. Fill your website with content that’s centered around back-to-school deals and specials so search engines know your business is ready for shoppers. Using ads and blog posts won’t only help Google find you, but will also appeal to consumers.

Stay Social

 Social media is an invaluable marketing tool, so use it! Both students and parents will be scanning social media channels to look for specials, read reviews, and see what others are buying. With basically every shopper using social media and many with buying in mind, it’s the best place to grab their attention and talk about what you can offer them for back-to-school. Promote your business with ads and incentives on Facebook, Instagram, Twitter, Pinterest, and any other platform where you target audience might be present. Don’t forget to encourage users to like, comment, and share your posts for maximum exposure.

Make It Mobile

 

Parents are using their mobile devices to shop more than ever. Back-to-school shopping is no different. 50% of back-to-school searches were done on mobile devices last year. Shopping behavior has also become more mobile.  Instead of planning specific shopping trips, parents are using their phones to tell them precisely where to go for what they want. It’s essential to have a mobile responsive website. Organize your back-to-school pages and ads based on what you want browsers to see first. Put your most relevant content in the middle of the screen so shoppers can easily engage.

make it mobile for -back-to-school marketing

Seal the Deal

 Your back-to-school campaign doesn’t stop once you perfect the digital marketing strategies above. You still need to seal the deal by officially turning those browsers into customers. The best way to do this is to make the transition as easy as possible. Make sure your contact information and location is updated, visible, and posted on all of your pages.


Back-to-school season is about it be in full swing. Don’t let this time go to waste. Take advantage of all the opportunities it has to offer by following these back-to-school marketing tips. If you have any further questions about marketing for back-to-school season or how to grow your business online in general, contact us! We are an internet marketing agency in West Palm Beach that would love to help! Connect with us online or call us at (561) 429-2585 today!

Christine is a multi-talented specialist at Digital Resource. Having a degree in history and communications from Rollins College, Christine brings a unique set of ideas into the world of marketing. Her past experiences of handling various social media, research, writing, editing, and promotional tasks prove that her skills are extremely valuable. Christine loves helping dream clients utilize the constantly growing digital frontier.

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