Does your business have a content creation strategy? Does this strategy include video? It should! More than 70% of businesses say that video produces conversion above all other types of content. So if your business is not taking advantage video marketing you are missing out. One simple and easy way to share your videos is Youtube! Youtube is a very underrated but very effective platform to market your business.
Youtube is a platform that allows billions of people from around the world to explore, share, and watch videos. Although Youtube is the second largest search engine, many businesses are not utilizing it. The many benefits of Youtube for your business are sometimes overlooked or maybe not known. If you are not using video marketing on Youtube for your business, keep reading to find out why you should be!
There are 1 billion unique users on Youtube each month and 100 hours of videos are uploaded each minute! A simple, quick video upload could easily reach thousands of people! Video marketing is a fun and entertaining way to show your brand’s personality. Instead of reading a lot of text, most consumers would rather watch a short, informative video from your business. In fact, 60% of people say they would prefer to watch a video message rather than reading content. The popularity of video marketing is only going to continue. It is predicted that by 2017 69% of all consumer internet traffic will be video related, so you should get started on Youtube now!
Having your business on Youtube lets people put a face to a business. People want to connect with real people, and video marketing gives you the opportunity to show the “realness” of your business. As you probably know, keywords are very important for SEO. Well guess what? Youtube has its own keyword tool to help you find the best keywords for your videos! After uploading videos to Youtube you can embed those links to websites and your social media accounts – which could go viral! Another benefit of video marketing is that people remember 70% of what they see and hear, so videos are a great way to relay information about your business that people will remember.
You can use Youtube for your business to increase customer service by creating answer videos to frequently asked questions. The videos seem more personal rather than just a message reply. Depending on your business, you can even post tutorials to demonstrate to customers how to put a product together which is much more appealing than having to read complicated instructions. You can also use Youtube to showcase your products or services. 90% of internet users say that seeing a video about a product is helpful in the purchase decision. Consumers are loving the idea of video marketing and you want to satisfy consumers, right? With digital technology growing, consumer’s interest in videos is only going to increase.
Overall, Youtube is a great marketing tool to increase brand awareness and help increase your SEO efforts. If you want to increase your internet presence or have questions about internet marketing, call our West Palm Beach Digital Marketing Agency at 561-429-2585 or connect with us online! We can help you grow your business online today!
Jenna graduated with a marketing degree from the University of Alabama and has a tremendous amount of knowledge and marketing experience from her schooling and internship programs. Having handled many clients on numerous occasions, she is customer service oriented and provides assistance in a professional and friendly manner.