Emails are on the verge of reigniting your digital marketing campaign. It is important that you are jumping onto this trend and expand your reach even more. The best email marketing technique focuses on your audience’s usability.
Maintaining an Email Strategy:
1. Interactive Inbox
In the first place, Google AMP is adding a new feature to make inboxes more interactive. In fact, this technology will speed up the loading time for mobile pages. Once this technology has been activated, users will love their newfound inbox interaction. As such, Gmail has over 1 billion users in which this technology will be catered to.
2. Personal Touches
Moreover, the headline does not have to be the only section that is personalized. Try to personalize your customer’s information based on previous buying habits and recommended products. Try to incorporate their first names in the body of the email.
Also, you need to personalize the email because it promotes brand awareness. Do not use, “Dear….”, because it is overly used. Be more creative with personalizing emails throughout the body!
Lastly, a great advantage is privacy frameworks. This feature is great for users because they affect subscriber interactions. Many users want to keep their information private during shopping and want to avoid vulnerability for hackers. Make it a point throughout your emails that each customers’ information is secure as they open your emails.
Are You Looking for the Best Email Marketing?
All in all, it is important that you know about changes coming to email marketing very soon. It may seem like an old marketing tactic that is outdated. However, it is optimized daily to enhance your overall campaign. The best way to go about digital marketing is to try new trends and update your content. Contact us today to get started!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.