Best Email Marketing | Why Choosing the Right Provider is Key

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We want you to stay on top of the best email marketing services tailored to you. You should always begin your email marketing campaign with a reliable service provider. Let’s take a look at how you can master the art of securing an email subscription!

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What Should I Look for in a Provider?

1. Types of Plans

In the first place, pay attention to the type of plans that are laid out to you. Are they free? Are they subscription-based? Whatever the case, always make it a priority to see what the provider offers you.

Therefore, take a look at how large your email list is and how each plan accommodates it best. Analyze the number of emails that can be sent out each week or month.


2. Templates

Moreover, pay close attention to templates that best deliver the message of your campaign. It should include an introduction, body and a strong CTA. If your campaign is more image-focused, makes sure that the template is laid out for that purpose.


3. Reporting

Furthermore, take a look at how well the provider reports essential performance data. For example, reporting should include but not limited to delivery, click-through-rates, and open rates.

In order to create email marketing success, you must use this data as a measurement. Then, you can effectively edit your campaign based on underperforming data and content.


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Are You Looking for the Best Email Marketing?

Last but not least, it is crucial that you are taking each email provider seriously. Every provider has different plans and layouts that may or may not aid your overall campaign. We are your experts for everything digital! Contact us today to set up an appointment with one of our in-house digital marketing consultants!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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