Email marketing has been known to generate a powerful response to digital campaigns. However, to create an effective email, your business will need to understand the best email marketing tools and when to send them.
Does Timing Really Matter?
Timing is Key
We all know timing is everything and that also applies to your business campaigns. The best email marketing campaigns generate the most opens and click-throughs to get more traffic to your page, ultimately increasing your business. Your consumers that have signed up for your company’s email subscription want to receive updates, discounts, and other information about your business. This is a huge asset to your company, and you want to make sure you are engaging you audience in a creative, personal, and effective way.
Best Time to Send
The most effective email times can be tricky, but if you can time it correctly it will lead to an optimal outcome. Many studies have been conducted to establish the best time to send your email. Below we outlined the best email marketing timing takeaways:
– Between 9:00am – 10:00am is the peak (mid-morning)
– Late-night spike between 8:00pm – 11:00 pm
– Avoid sending your content too early (2:30am – 4:30am)
– Always deliver based on time zone
– Know your audience to determine the best strategy
Best Days to Send
Every digital campaign needs multiple components to increase the success rate. As a business, you want to take advantage of the best email marketing strategies that will ultimately increase your business. Using research to understand the best time and day to send your emails is a strong strategy to start with. According to research, Tuesday’s emails have an overall open rate of about 18%, the highest open rate compared to the other weekdays. If your company were to send two emails a week, studies show that Thursday would be the next best day. Furthermore, sending on the weekend was the least optimal day, with Sunday being the worst day to send emails.
Four Tips to a Successful Email Marketing Campaign
Now that you have reviewed the best days and times to send your email, here are a to make sure what you’re sending is a success!
Test your email: make sure all your links work and it is consumer friendly.
Check your email list: review your list and make sure it has the most up-to-date email addresses.
Review your subject line: these are your first impression, so make sure it is a good one!
Don’t bombard consumers: sending an excess amount of emails can be detrimental. Check your frequency.
The Best Email Marketing Strategies
For some consumers, checking their emails has become a way to keep up with their favorite brands and businesses. So, having an effective email marketing strategy is key. Here at Digital Resource we have a dedicated marketing team to help optimize your campaign. Contact us today to start utilizing the best strategies.