Social media relies on the extensive use of imagery to convey messages. The majority of people process visual aids much faster than written text. That’s why social media is a great tool for communicating the goals of your digital marketing campaign. Take a look at tips used by the best social media agencies!
Take Advantage of These 3 Tips:
1. Color Scheme
In the first place, maintain a consistent color scheme throughout your social media posts. If you have colors associated with your company, try to implement those colors throughout your posts. In doing so, your company will have established a brand online where users will be familiarized.
In addition, imagery is perhaps the first thing users will notice. Social media posts rely on pictures to “pull’ in potential customers. There is no limit associated with imagery, however, you should focus on images that promote your brand. Nowadays, companies have the option to use stock photos, actual photos of the product or service, and custom posts.
Therefore, you can choose from a wide selection and you should test each type of imagery to determine which method produces the most engagement.
3. Uniform Positioning
Furthermore, your posts and overall scheme should be uniform on all social media platforms. Every platform has different image size requirements and banner/profile positioning. Before publishing posts, optimize images and captions for each platform.
For instance, links must be a part of your caption on Twitter. As opposed to Facebook, where the link needs to be attached to the post, but it does not have to be a part of your caption. These are things that you need to think about before publishing posts.
Are You Looking for the Best Social Media Agencies?
Lastly, we know the importance of producing great social media content for your users. It helps promote visibility and establishes brand identity. Visit us today to get started!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.