Many older companies tend to forget about their digital marketing efforts in favor of more traditional methods like signage and radio ads. By taking the time to set up accounts on multiple platforms and learning how to use them, you can significantly boost your reach and grab some of the local spotlight. Here are a few ways you can make sure you’re getting the most out of the digital advertising wave.
The best way to get your message across.
One of the newest and most successful forms of digital advertising over the last few years has been video ads over social media platforms. Video ads are the best way to immediately capture attention and get across your message in a short amount of time. Video can be time-consuming to produce and difficult to edit, but the payoffs are huge and have proven over time to be very effective compared to older strategies like emails. Videos allow you to showcase everything impressive and unique about your business, and let you control the narrative, and the mood associated with your brand. Video is the most popular medium in terms of sharing, which is the most effective way to boost your exposure. Having your posts shared by other users can expand the exposed audience by double or more. Professionally produced video ads are a great way to add to the value of your brand across the web and social media.
Know right where your ads are going.
The best thing about advertising over social media is the ability to target your posts so that they are more effective and not sent to irrelevant audiences. Targeted post can be sent to specific groups of people or specific geographic locations, meaning your ads are only sent to those who have already expressed an interest in something similar to your brand. Taking the guesswork out of advertising in this way can help you save time and money, as you can make your ad campaigns much more efficient. By targeting your pots, you can also advertise to small audiences interested in a very specific or niche product or service, which can be difficult for many small businesses that do not use social media to advertise or interact with the public. Targeting is an extremely efficient way to get your posts to where you want them as opposed to anywhere all at once, making it much more efficient than analog advertisements.
Join every network for the best results.
Often overlooked by older companies that have not yet caught up to the digital marketing age is the practice of keeping social media accounts on every useful platform. Making it as easy as possible to find your company should come as obvious, but having many social media accounts can only help expand your reach. The best feature of social media based advertising is that social media platforms have a built-in audience if several million people, which can be more than the population of some towns where these businesses operate. This means that a small business in a small town can use social media to reach out to many more people than they ever could before, all over social media accounts. Most people do not have accounts on every platform; also by having many different accounts, you can make sure you’re advertising to as many people as possible. Social media is where millions of people check statuses and read content every day so making your brand a part of that discourse can be imperative for any serious expectations of growth. Making it easy to find your company, in general, will give the public more avenues to communicate with your company, which means your interactions will also go us as a result.
Let them know you’re still there.
If you have an account on a large variety of social media platforms, the best thing you can do to make them more effective is to schedule regular posts on all of your accounts. This will give you the appearance of a present and healthy company, as opposed to accounts with few posts, which can seem like a restaurant without any diners at lunchtime. Regular posts will help you interact with the public and expand your reach slowly over time as your posts are shared and interacted with online. Keeping a schedule for posts lets you keep adding followers and interactions at a steady rate that can be measured, allowing you to examine that data and then make adjustments according to your posts to make them even more effective over time. Most people only have accounts on one or two platforms that they use most often, and so by having accounts on many platforms, you can maximize your exposure on social media in general.
Let your voice be heard.
Because social media specializes in social interaction, it has become the number one place for companies to deal exclusively with the public and receive feedback instantly. This gives every company the power that once required a public relations firm. By making your voice known online as the face of your company, you can take part in social movements and make public statements that can place your brand in the spotlight and help you garner the attention that will lead to more sales in the long run. Positive interactions are one of the most powerful tools for turning people into clients and then repeated clients. Taking the time to respond to messages and questions from your clients will help provide you with perceived value in that you care about your customers and want to help. Getting help from a company when troubleshooting a problem establishes trust, which is the foundation of any business transaction.
While social media advertising might seem confusing or challenging for many people, Digital Resource is here to pick up the slack and get your accounts on the move to bring you more leads and interactions. Don’t hesitate to give us a call if you have any questions for our team about supercharging your social media accounts. We are here to help you boost your exposure and get the attention your company needs to thrive.