Many older companies tend to forget about their digital marketing efforts in favor of more traditional methods like signage and radio ads. By taking the time to set up accounts on multiple platforms and learning how to use them, you can significantly boost your reach and grab some of the local spotlight. Here are a few ways you can make sure you’re getting the most out of the digital advertising wave.
The best way to get your message across.
One of the newest and most successful forms of digital advertising over the last few years has been video ads over social media platforms. Video ads are the best way to immediately capture attention and get across your message in a short amount of time. Video can be time-consuming to produce and difficult to edit, but the payoffs are huge and have proven over time to be very effective compared to older strategies like emails. Videos allow you to showcase everything impressive and unique about your business, and let you control the narrative. Video is the most popular medium in terms of sharing, which is the most effective way to boost your exposure. Having your posts shared by other users can expand the exposed audience by double or more.
Know right where your ads are going.
The best thing about advertising over social media is the ability to target your posts. Targeted post can be sent to specific groups of people or specific geographic locations. Taking the guesswork out of advertising in this way can help you save time and money, as you can make your ad campaigns much more efficient. By targeting your pots, you can also advertise to small audiences interested in a very specific or niche product or service, which can be difficult for many small businesses that do not use social media to advertise or interact with the public. Targeting is an extremely efficient way to get your posts to where you want them.
Join every network for the best results.
Often overlooked by older companies that have not yet caught up to the digital marketing age is the practice of keeping social media accounts on every useful platform. Making it as easy as possible to find your company should come as obvious, but having many social media accounts can only help expand your reach. The best feature of social media based advertising is that social media platforms have a built-in audience if several million people, which can be more than the population of some towns where these businesses operate. This means that a small business in a small town can use social media to reach out to many more people than they ever could before, all over social media accounts. Multiple accounts will help you stay above the rest.
Let them know you’re still there.
If you have an account on a large variety of social media platforms, the best thing you can do is to make them more effective. Keeping a schedule for posts lets you keep adding followers and interactions at a steady rate that can be measured. This allows you to examine that data and then make adjustments according to your posts to make them even more effective over time. Most people only have accounts on one or two platforms that they use most often, and so by having accounts on many platforms, you can maximize your exposure on social media in general. Keep posting to stay on top. Scheduled post help visibility.
Let your voice be heard.
Because social media specializes in social interaction, it has become the number one place for companies to deal exclusively with the public and receive feedback instantly. This gives every company the power that once required a public relations firm. By making your voice known online as the face of your company, you can take part in social movements and make public statements that can place your brand in the spotlight. Taking the time to respond to messages and questions from your clients will help provide you with perceived value in that you care about your customers and want to help. Getting help from a company when troubleshooting a problem establishes trust, which is the foundation of any business transaction.
While social media advertising might seem confusing or challenging for many people, Digital Resource is here to pick up the slack and get your accounts on the move to bring you more leads and interactions. Don’t hesitate to give us a call if you have any questions for our team about supercharging your social media accounts. We are here to help you boost your exposure and get the attention your company needs to thrive.
Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.
81% of U.S. users have at least one account on social media, and over 50% have more than one. More than 80 million small businesses have Facebook Pages. Instagram ads can potentially reach over 849 million users. Social media has arguably experienced the most growth of any digital marketing strategy. Its impact on business growth […]
69% of potential employees won’t apply to a business that has a bad reputation 92% of consumers read online reviews before deciding to engage with a business 85% of people think online reviews are as valuable, or more, than personal recommendations Your personal reputation isn’t so different from your business’s reputation online, except that online […]
87% of industry professionals say they use video in their digital marketing strategy 92% of marketing professionals are able to make videos with assets they already have Video content marketing can increase brand awareness by 54% Video is currently dominating content marketing trends. It’s been shown to give a huge boost to lead generation, conversions, […]
35% of the workforce in the U.S. is made up of Millennials, the largest generation represented 70% of Generation X would rather work independently than collaboratively, and they have earned the most college degrees (35% over Millennials at 19%) Generation Z now accounts for 5% of the workforce Part of managing a business and creating […]
Content marketing is less expensive than paid advertising by 62%, and creates three times as many conversions Voice search is an increasingly growing industry, expected to earn over $40 billion by 2022 53% of marketing strategies utilize interactive content to generate leads 2019 was a big year for the digital marketing game. Google released its […]
Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]