Boca Raton Social Media Marketing | 38 Statistics For 2017

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Social media marketing is a powerful way for businesses to connect with potential and current customers. Social media continues to grow and it is important that your business grows on these social media platforms. Customers now more than ever want to interact with businesses on social media and see content from their favorite stores. These Boca Raton social media marketing statistics can be used to help guide your online tactics to better connect with your customers. Keep reading to learn the most important social media marketing statistics for businesses in 2017!

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Consumer Statistics

  1. 75% of male internet users are on Facebook
  2. 83% of female internet users are on Facebook
  3. 38% vs 26% of female vs male users are more likely to use Instagram
  4. 29% of internet users with college degrees use Twitter
  5. 20% of internet users with a high school diploma use Twitter
  6. 81% of millennials check Twitter at least once a day
  7. Most Instagram users are between 18-29 years old
  8. 22% of the world’s population uses Facebook
  9. Snapchat reaches 41% of 18-34-year-olds in the United States
  10. YouTube reached more 18-34-year-olds than any major cable network

Social Media Usage Statistics

  1. 79% of American internet users are on Facebook
  2. 68%of the United States population is on Facebook
  3. 32% of US adults are on Instagram
  4. 31% of US adults are on Pinterest
  5. 29% of the US population is on LinkedIn
  6. 24% of the US population is on Twitter
  7. 76% of Facebook users visit it daily
  8. The YouTube application appears on 59.4% of smartphones
  9. 80% of time spent on social media is on a mobile device
  10. 400 million snaps are shared on Snapchat every day
  11. 9,000 photos are shared on Snapchat every second
  12. 10,000 YouTube videos have generated more than 1 billion views
  13. 50% of YouTube views are on mobile devices
  14. 93% of Pinterest users use the platform to plan or make a purchase
  15. 39% of LinkedIn users pay for monthly premium accounts
  16. Pinterest drives 25% of all retail traffic
  17. LinkedIn has more than 450 million individual profiles

Impact Statistics

  1. Tweets with images receive 18% more clicks than those without images
  2. 100 million food boards exist on Pinterest
  3. 146 million fashion boards exist on Pinterest
  4. 4X as many consumers would prefer to watch videos about a product than reading about it
  5. LinkedIn posts with images receive 98% more comments and likes
  6. LinkedIn posts with links receive a 200% higher engagement rate than those without links
  7. There are 81 million fake Facebook accounts
  8. 5% of Twitter accounts are fake
  9. 7 million SlideShare presentations have been uploaded to LinkedIn
  10. 88% of businesses with more than 100 employees use twitter for marketing purposes
  11. Images are responsible for 75 to 90 percent of an ad’s performance on Facebook

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Boca Raton Social Media Marketing | What Next?

Now that you’ve learned some Boca Raton social media marketing statistics you can begin the process of improving your online presence. These statistics can be used to determine what platforms your target demographic likes so you can better engage with them. There is still so much to learn and the best way to improve your social media marketing is to hire an experienced team of social media marketing specialists! Contact Digital Resource today to learn more about how we can help your business!

Tara is a graduate from Texas Tech University where she studied Advertising. Tara has run successful social media campaigns and after college designed and managed her own blog. She is an imaginative thinker and thrives on teamwork. Tara is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.

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