Social media marketing is a powerful way for businesses to connect with potential and current customers. Social media continues to grow and it is important that your business grows on these social media platforms. Customers now more than ever want to interact with businesses on social media and see content from their favorite stores. These Boca Raton social media marketing statistics can be used to help guide your online tactics to better connect with your customers. Keep reading to learn the most important social media marketing statistics for businesses in 2017!
75% of male internet users are on Facebook
83% of female internet users are on Facebook
38% vs 26% of female vs male users are more likely to use Instagram
29% of internet users with college degrees use Twitter
20% of internet users with a high school diploma use Twitter
81% of millennials check Twitter at least once a day
Most Instagram users are between 18-29 years old
22% of the world’s population uses Facebook
Snapchat reaches 41% of 18-34-year-olds in the United States
YouTube reached more 18-34-year-olds than any major cable network
LinkedIn posts with images receive 98% more comments and likes
LinkedIn posts with links receive a 200% higher engagement rate than those without links
There are 81 million fake Facebook accounts
5% of Twitter accounts are fake
7 million SlideShare presentations have been uploaded to LinkedIn
88% of businesses with more than 100 employees use twitter for marketing purposes
Images are responsible for 75 to 90 percent of an ad’s performance on Facebook
Boca Raton Social Media Marketing | What Next?
Now that you’ve learned some Boca Raton social media marketing statistics you can begin the process of improving your online presence. These statistics can be used to determine what platforms your target demographic likes so you can better engage with them. There is still so much to learn and the best way to improve your social media marketing is to hire an experienced team of social media marketing specialists!Contact Digital Resource today to learn more about how we can help your business!