As a marketer, it is essential to be on top of all the latest trends. With consumer preferences continuing to change, your marketing campaigns must keep up. Here are some of the latest trends from a Boston digital marketing company to help you keep up with consumer preferences and stand out from the competition.
Ensuring your content is ready for mobile is a must. In fact, almost 80% of social media time is spent on a mobile device. Despite this statistic, many businesses are still ignoring the power of mobilization. Get ahead of the competition by getting a mobile strategy in place for your website. Additionally, you can send mobile offers to clients with their permission as part of your mobile strategy.
Online reviews serve two purposes. First, reviews can make your business look good. When a consumer is trying to decide where to eat in a new place, they will likely check online reviews for a highly rated restaurant. Additionally, reviews help your SEO. Google loves reviews on platforms such as Facebook, Yelp and more. Encourage your consumers and social media followers to write honest reviews and feedback for your business. This can help you generate new customers and boost your SEO.
Live chat is popping up on websites in all industries. Airline, retail and healthcare companies of all sizes are using live chat on their websites to assist current customers and generate new leads. Consumers love live chat because it is fast and efficient. As a result, do your customers and your business a favor by integrating a live chat service on your website. Not only will you save time and money, your conversion rate will see a significant boost as well.
A Boston Digital Marketing Company that Keeps Up with the Trends
In any industry, trends are always changing with consumer preferences. To stay competitive, contact Digital Resource, a Boston digital marketing company, for a free internet marketing analysis.Our digital marketing experts will ensure your business is always on trend for the best results.