Boston Facebook Ads | Which Facebook Ad is Best for My Campaign?

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Have you started using Facebook Ads for your business? If not, you are missing the boat! There is an abundance of Boston Facebook Ads to choose from. From photos and videos to slideshows and collection ads, Facebook advertising has it all! But not so fast—you need to know which one fits your business’ needs.

Have a Clear Goal

It all starts with a thorough marketing plan.  Your marketing plan needs to include what you are wanting to achieve by running this Facebook Ad. Do you want to increase your followers on your Facebook page? Or maybe you want to more people to engage with your Facebook posts. Whatever your goal is, it’s important that it’s clear and concise. For example, your goal should be “increase followers by 100” instead of “increase followers”.

Key to Creating Boston Facebook Ads


Use the Correct Boston Facebook Ads Format

Once you have a clear goal, decide which Facebook Ad format is best. Facebook introduces new advertisement formats all the time. Stay up-to-date with these formats and familiarize yourself with what looks best using each ad format.

  • Photos use high-quality images to convey your brand’s message. Photo ads are clean, simple to use, and include beautiful imagery and an engaging copy. Use this Facebook ad to get more attention for your brand or raise awareness of products.
  • Video ads tell your story. Plus, you can use a Facebook video ad to complement your TV buys. Facebook reaches young adults 37% more than TB. Use this ad when you want to get on their radar, make a connection, move people toward sales, or share a more complex message.
  • If you want to get a little more complex, try a carousel Facebook ad. These ads show multiple images or videos in a single ad. These ads perform better because they’re bigger, they’re interactive, and they’re flexible. If you want to show multiple products, highlight different features of a single product, tell a story, or explain a process, this ad type is for you.
  • In a Facebook Ads Slideshow, you can create lightweight video ads that your audience with low connection speeds can view. Slideshows captivate audiences because they play like videos.  And, they’re easy, quick, and affordable to create!
  • Collection ads tell a story and showcase relevant products and features. Use these ads to drive consideration. These ads allow your audience to tap on your ad and browse more products or learn more about the features of a specific product. These ads are best for when you want to get new customers, sell products, or showcase your business.

Also, If you’re targeting users specifically on mobile devices, try a Canvas ad! These Facebook ads are full-screen and fast loading. Try adding them to any of the above ad formats.

How to Choose the Best Boston Facebook Ad Format

Ad Formats for Specific Objectives

If you’re looking for something a little more in depth, you can try lead ads. Facebook Lead ads make it easy for people to learn more about your business while you generate leads. These ads are made for mobile and include pre-populated forms so leads can submit their contact information quickly.

Another option is dynamic ads. You can set them up once and they will automatically promote products to users who have expressed interest in your app or your website.  All you have to do is upload your product catalog and Facebook dynamic ads will do the rest.

Furthermore, if you want more people to visit your website, use link ads. These Facebook ads are a great tool for your website advertising strategy.  Use these ads to get people to take the next step with your choice of call-to-action buttons.

If you don’t know where to get started with Boston Facebook Ads, give Digital Resource a call! We are your go-to for all your digital marketing needs, including Facebook ads.

Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.

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