Facebook is everywhere. Think about how much you use Facebook on a daily basis. Now think about how many people have Facebook. With traffic like that, it’s no wonder that it’s the most powerful advertising platform in the world. While a Facebook ad can be a great way to grow your business, it’s important to make sure you are doing it the right way in order to fully capitalize on it. Let’s take a look at some of the most common mistakes to avoid when it comes to Facebook ads from a Boston Facebook ads company.
The Same People Are Seeing Your Ad
When creating a Facebook ad, it is easy to forget to exclude previous converters. If you don’t exclude those people, instead of reaching fresh sets of eyes with your message, you’re serving the same message to the same people in the same way. If the same people are seeing the same thing over and over again they will begin to tune you out.
You’re Changing Things Too Fast
While you want to make sure the same people aren’t seeing the same thing over and over again, you also want to make sure that you aren’t changing your ads too quickly. If you change your ad too frequently, it might not even be making it to the people you’re trying to reach.
You’re Setting and Forgetting
Facebook offers a lot of automation tools, so after creating the ad it can be easy to sit back and forget about it. Don’t do that though. Monitoring your ad is the only way to ensure that not only is it working but it’s getting seen by the right people.
Are You Looking for a Boston Facebook Ads Company?
Facebook ads can be tricky, so why not leave it to the experts to handle for you. If you are looking to improve on the success of your Facebook ad campaign, contact us at Digital Resource today.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.