Rapidly changing technology has pushed local competition to an all-time high. Now you can find any local product or service in seconds with a quick search on your smartphone. However, a problem arises when you try to google, “Boston dentist”, and there are over 30 practices in town. There are only 10 spots on the first page, and over 90% of searchers won’t even make it to the second page. How do growing practices get to the golden first page when you search for a dentist in Boston? Keep reading to find out how Boston local SEO can make your business more profitable.
Customizing your local Search Engine Optimization can propel your business to the first page and ultimately increase revenue. You might have heard of Search Engine Optimization (SEO) before, but it’s a lot different than local SEO. Boston local SEO relies on different factors such as NAP consistency, review signals, local signals, and behavioral signals to rank your business. If you manipulate these factors skillfully, getting to the first page is easily obtainable.
How To Get Started with Boston Local SEO
If you have not already registered your business with Google My Business (GMB), you need to do that right now. It is free, creates exposure, and allows customers to leave you a Google review. Now that your business is listed correctly, you can work on the consistency of the names, addresses, and phone numbers displayed on your website. This may sound like a trivial aspect of Boston local SEO, but it allows the search engine to read your website easier, which directly improves your Boston local SEO rank. Schema Markup is a code you can put on your website that provides more, easy to read, information to search engines. Only 32% of businesses use this markup, but the ones who do, see a direct improvement in their SEO rank.
Reviews Are Key
Reviews are an absolute necessity when making a purchase decision. Over 84% of people trust online reviews as much as a personal recommendation. You can make it easier for customers to leave you a review by listing your business on business directories like Yelp, Merchant Circle, and City Search. Yelp alone has over 150 million visits a month, with a staggering 78% of those searches done on a mobile device. Local reviews have a direct impact on your SEO rank, so it’s worth spending the time to acquire them.
Title & Meta Description
One of the most commonly overlooked SEO factors is the title and meta description of the website. This is the first thing customers see when search engine results pop up. The title and description of your website most relevant to the search will greatly impact your website traffic. A simple way to make your page more relevant is to add tags. Tags are keywords embedded in the website that assists your search engine provides the highest quality results. Google just increased the amount of tags you can add from 50 to 200, so this is a prime opportunity to improve your rank.
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