Rapidly changing technology has pushed local competition to an all-time high. Now you can find any local product or service in seconds with a quick search on your smartphone. However, a problem arises when you try to google, “Boston dentist”, and there are over 30 practices in town. There are only 10 spots on the first page, and over 90% of searchers won’t even make it to the second page. How do growing practices get to the golden first page when you search for a dentist in Boston? Keep reading to find out how Boston local SEO can make your business more profitable.
Customizing your local Search Engine Optimization can propel your business to the first page and ultimately increase revenue. You might have heard of Search Engine Optimization (SEO) before, but it’s a lot different than local SEO. Boston local SEO relies on different factors such as NAP consistency, review signals, local signals, and behavioral signals to rank your business. If you manipulate these factors skillfully, getting to the first page is easily obtainable.
How To Get Started with Boston Local SEO
If you have not already registered your business with Google My Business (GMB), you need to do that right now. It is free, creates exposure, and allows customers to leave you a Google review. Now that your business is listed correctly, you can work on the consistency of the names, addresses, and phone numbers displayed on your website. This may sound like a trivial aspect of Boston local SEO, but it allows the search engine to read your website easier, which directly improves your Boston local SEO rank. Schema Markup is a code you can put on your website that provides more, easy to read, information to search engines. Only 32% of businesses use this markup, but the ones who do, see a direct improvement in their SEO rank.
Reviews Are Key
Reviews are an absolute necessity when making a purchase decision. Over 84% of people trust online reviews as much as a personal recommendation. You can make it easier for customers to leave you a review by listing your business on business directories like Yelp, Merchant Circle, and City Search. Yelp alone has over 150 million visits a month, with a staggering 78% of those searches done on a mobile device. Local reviews have a direct impact on your SEO rank, so it’s worth spending the time to acquire them.
Title & Meta Description
One of the most commonly overlooked SEO factors is the title and meta description of the website. This is the first thing customers see when search engine results pop up. The title and description of your website most relevant to the search will greatly impact your website traffic. A simple way to make your page more relevant is to add tags. Tags are keywords embedded in the website that assists your search engine provides the highest quality results. Google just increased the amount of tags you can add from 50 to 200, so this is a prime opportunity to improve your rank.
Do you need assistance with SEO or local SEO? Digital Resource offers a wide range of internet marketing services including SEO, web design, and social media to businesses everywhere. Contact our internet marketing agency today!
Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]
4 decades of high-quality service. 5-location oral surgery practice. Hundreds of patients being missed out on. With outstanding care but an outdated marketing strategy, this practice was failing to reach a large portion of their target audience. Looking to build an online presence that would turn leads into real revenue and stand the test of […]
39% of marketing professionals think evaluating ROI is their top challenge 64% of marketers want to know how to devise better marketing strategies Email marketing, event marketing, and content marketing are the top lead generation strategies Your business marketing plan isn’t just a tool for increasing sales. It’s how your brand will be represented in […]
According to a Harvard Business Study, people with goals are 10x more successful People with written goals are 50% more likely to achieve than those without IBM found that 72% of employees don’t understand their company’s strategy Happy New Year! Right now, the next 12 months are shiny and bright – and so is your […]
46% of Google searches are for local businesses. 56% of local businesses have not claimed their Google Business listing. 75% of enabled users voice search every week. Every start-up or small local business eventually runs into some obstacles when trying to cast a wider net and bring in more solid leads and customers. Increasing […]
70% of marketers say SEO is more effective than PPC for sales. 21% of marketers write for search engines. 50% of searches are four or more words. With the introduction of the New Year coming up, it is a good idea to take stock of what you have accomplished in terms of digital […]