We all know in today’s digitally driven world; your online marketing is crucial. Today, your online presence determines the success of your business. So, gone are the days of dated, traditional marketing strategies. If you are unaware of the importance of your digital presence, it’s time to revamp your marketing strategies. Below are a few things you might not be aware of when it comes to online marketing. Also, for assistance with your digital marketing, contact our Boston online marketing company today!
Know How to Target
Knowing how to target your audience is crucial to the success of your digital efforts. All your content must be optimized to attract the right kind of customers. Once you know your audience, your web design, copy, and keywords must all work to attract and target your audience. Also, this is the only way to convert leads, and not waste your time and money with your marketing efforts.
Spreading Brand Awareness
Affective online marketing and a strong online presence spread brand awareness. When your business is relevant online and is at the top of search results, you will be looked at as a leader in your industry. Therefore, you will also be a potential customers first choice.
Don’t Under Estimate Content
Google has gotten savvy to poor content with forced, lengthy keywords. Quality, relevant optimized content is key to ranking to the first page of search engines. So, use strategic keywords, and put effort into your content, it will be worth in the long run.
Boston Online Marketing Company
Finding a Boston online marketing company that understands your company’s needs is essential to any business’s marketing strategy. Contact Digital Resourcefor all of your online marketing needs. Our experts will make sure your online marketing strategy keeps up with the current trends.
15% is the average email open rate The average person takes 3 to 4 seconds to decide whether they will open an email 70% of people read their emails on a mobile device Remember the boy who cried wolf? That story where a kid got bored of watching over sheep, so he ran around claiming […]
34% of people who left reviews in 2019 wrote 2-3 reviews for local business 85% of consumers are willing to leave reviews 60% have written reviews for positive experiences, while just 25% have written reviews for negative experiences Now more than ever, people are using the internet to find what they need. Word of mouth […]
29% of webpages contain duplicate content 65% of search engine users click on one of the top five suggestions in a result page Most duplicate content isn’t created intentionally Duplicate content is the bane of a web developer’s existence. Having the same content across several webpages can harm your website’s credibility, the user’s experience, and […]
54% of people use social media to research new products 5 billion social media users are active daily 73% of digital marketing experts believe social media marketing is effective for businesses Social media is one of the best tools today for cultivating brand awareness. You can get more views on your website and other digital […]
81% of businesses use video as a marketing tool — up from 63% over the last year 6 out of 10 people would rather watch online videos than television The number of people watching video on mobile devices rises by 100% every year The digital marketing landscape of content creation is taking cues from social […]
13% of employers in the U.S. use personality tests 40% of Fortune 100 companies use some kind of psychological testing in their employment strategy Personality testing accrues a $500 million industry, $20 million alone for the Meyers-Briggs test Personality tests. Buzzfeed churns them out like Millennials used to update a Twitter status (still, there’s no […]
On average, 28% of marketing technology budgets go towards a CMS 55% of marketers say blogging is a top inbound marketing priority Over 75% of internet users say they read blogs daily Have you ever wondered how non-web developer, bloggers make it looks so easy that a caveman can do it? It all comes down […]
Facebook holds over 2.38 billion users globally, and 1.56 billion of those users log in every day 94% of revenue from Facebook ads is from mobile devices Facebook is the #1 social media platform used for marketing, and earns the highest return on investment (ROI) How many people can your business actually reach on Facebook? […]
WEST PALM BEACH, April 6, 2020 – Financial Times, a global business publication, has ranked Digital Resource at the 70th fastest-growing company in the Americas. The inaugural list recognizes companies in the Western hemisphere that have shown tremendous innovation, creativity, and revenue growth between 2015 and 2018. With a 1,399.7% three-year growth rate, the West […]
38% of people will stop viewing a website if the content or layout is unattractive (Blue Corona) 48% of people cited that a website’s design is the No. 1 factor in determining the credibility of a business (Blue Corona) Increasing your website loading speed can prevent the loss of 7% of possible conversions (Infront webworks) […]