If your website can’t be found in search engines online, is it even online? Once you have designed a beautiful website, it is important to take the next step and contact your SEO expert to get noticed online. Your Boston SEO expert knows the tried and true ways to get your business to show up online. Besides for getting your business seen online, there are many more reasons why your business needs search engine optimization services.
SEO still works to get customers to your site and it is not going to stop working anytime soon. Even though Google and other search engines are constantly changing their best practices, the original techniques employed to improve SEO still work. This is because the best practices are changed to provide optimal user experiences. If the SEO technique you are using is focused on the user, the updates won’t be a huge problem.
One of the recent updates Google made to their algorithm is that now they penalize websites who are not mobile responsive. This is because over half of all searches are done on a mobile phone and they want it to be easy for the user to see your site. See, Google is really focused on the user experience.
Boston SEO is Cost-Effective
Compared to other marketing tactics, SEO isn’t that expensive. It also provides a fairly good return on your investment. It can be cheaper than pay-per-click advertising and social media marketing. However, keep in mind that a combination of all of these marketing tactics is what keeps you searchable online.
Your Customers Care
Between 80-90% of customers check online reviews before making a purchase. They want to make sure the research they have done aligns with what other people think about your business. So, your potential customers need to be able to find your business when they are looking for you online. Without organic SEO in place, visitors will have a hard time finding you instead of your competitors.
Your Competitors are Using SEO
However, your competitors are also using SEO to get their business noticed online. If you’re not using SEO at all, your top competitors are probably outranking you online. You and your competitors are all competing for those coveted top 10 spots on Google. Don’t let your competitors outrank you just because you are not using SEO.
SEO Builds Credibility
About 80% of web users skip the paid ads and focus on organic search results. When you invest in SEO and use it properly, your consumers are more likely to be pre-sold on your business. That is because they are finding you in organic search results. Plus, when they visit your site they will stay longer because your website is packed with relevant, useful content. The visitor will get a positive feeling even before they dig into your site for details.
Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.