How to Build Trust and Rapport to Maximize Your Business

No Comments
  • 86% of buyers are willing to pay more if it means a better customer experience.
  • 75% of consumers prefer companies that offer rewards
  • 65% of business comes from existing customers

The most important factor in a strong relationship with your clients is trust. Trust is the thread that weaves through every healthy relationship, and that’s especially true in business. In this article, we will explore how to create a strong foundation of trust with your clients and what other venues for creating and maintaining rapport can emanate from that trust. This will often require a cultural change in how you approach your business, and here at Digital Resource, we are all about culture.

Trust Starts in the Onboarding Process

Onboarding is the initial procedure of bringing a new client into your business. This is when your client will become familiar with what your business will do for them and set goals and expectations.

First impressions are critical in a business relationship, and those first 90 days of a client relationship will be the foundation for your business relationship. Onboarding is when you start creating that valuable foundation of trust with a new client.

No One Wants to Feel Like Just Another Client

Regardless of the services you provide, trust starts with feeling heard. If your business is re-using service templates from client to client, they will start to take notice. This is a sure-fire way to erode client rapport from the onset.

The best way to make a client feel like you are dedicated to their specific needs is by creating a customized approach for the services you’re offering. This will require your company to be keenly aware of the concerns, fears, or business-model of your new client. To achieve this, we recommend a questionnaire or better-yet, an initial interview to get acquainted. The more you know about their business, the more effective your services will be.

Good Customer Services is Key

Did you know that 86% of customers are willing to pay more for good customer service?

This is especially relevant when building rapport with your client in the onboarding process. If you are dedicated to their needs, focus on being responsive to their inquiries, and make them feel like they’re important, that will have two positive returns in the long run:

  1. Clients will be more likely to retain your services in that pivotal 90-day period
  2. They will be more likely to spend more on your services

Basic customer service principles like having a quick response time to client inquiries require zero overhead to execute. A little effort in this area of your business is bound to pay enormous dividends.

Rapport Means Continuously Proving Your Value

Once you’ve snagged the client, your work really begins. The way you approach that relationship is especially important because chances are that those long-term clients will be the bulk of your business. In fact, for most companies, 65% of the market comes from existing customers.

The Power of Incentives

How important are incentives? 75% of consumers say they favor companies that offer rewards.

Incentivizing your clients is a way to create a value-added experience, and everyone wants to feel like their dollar is going further than they expected. There are many ways to make your clients feel like they’re getting more bang for their buck, here are some of the most popular methods:

Discount on their next order

Small discounts for clients that frequently purchase in bulk is an effective method of maintaining their business long-term. A 10% discount here and there will make your best customers feel appreciated and ensure a better business relationship.

Provide additional services

If done correctly, this can be a very cost-effective method of making your clients feel appreciated. Identify small services that cost you very little and throw them on top of an existing deal for free. A small give can mean a substantial take over the relationship.

Make them feel like it’s an exclusive experience

It’s important never to forget that your customer has options. Tailoring a service or program specific to one of your clients will not only improve your relationship, but it will also make them feel like they can’t get your service anywhere else.

Be Transparent and Make Promises You Can Keep

Proving that your business offers a unique experience to your clients means letting them know that with you, they’ll hear the hard truths that other companies won’t tell them. Being a Yes-Man might get your foot in the door, but it won’t bode well for your long-term rapport with the client, and the second you don’t deliver on your ‘yeses,’ that trust you’ve worked so hard to build will quickly erode.

So, what does transparency look like in business?

Accuracy in what you can accomplish

Overpromising the fastest way to underachieve. Keep your promises reasonable and attainable. For a healthy business relationship, it is better to set realistic expectations and work to surpass them.

 Don’t hide your mistakes

Few qualities are more representative of high character than quickly owning up to a mistake and work to correct it. Your clients operate under the same ethical principles you, do don’t be afraid to look human because if you aren’t making mistakes, it means you’re not trying.

Constant communication

What you say is just as important as how often you say it. Having regular communication via as many channels as you can make the customer feel like they are your priority. The frequency will depend on your services and how intensive your project is, but keeping the client in the loop will make them trust you with their money.

We Know These Values Work Because We Use Them

As the saying goes, the proof is in the pudding. We would not steer you in the wrong direction, and we know these principles work because we apply them in all our client relationships. Learning how to maintain a healthy rapport with your clients costs almost nothing and will ensure long and successful business relationships. If you want to learn more about how to maximize these efforts through digital marketing, contact us today to get started!

    Free Internet Marketing Analysis

    Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

    RSS Test

    • Cracking the Code of Domain Authority: What Is It and How to Improve it June 29, 2020
      Domain authority (DA) correlates with search engine result pages There are over 40 variables used to calculate domain authority Backlinking is critical in increasing domain authority How do you determine your online success? How about the strength of your online presence? These are the questions that online marketers contend with regularly. The truth is that […]
      Orlando Gonzalez
    • Adapt or Die – Being an Early Adopter to New Social Media Platforms June 26, 2020
      Social media has become a huge part of marketing. What’s crazy is they’re all fairly new. The oldest of the current popular ones – Facebook – was launched in 2004 and didn’t become a social media powerhouse until years later. For a business, having influence on social media has pretty much become a necessity at […]
      Michael Demyan
    • How to Improve Your Mobile Marketing June 26, 2020
      40% of online transactions happen on a mobile device 51% of marketing budgets are put into mobile ads 4 billion people use the internet on mobile Not long ago, companies weren’t putting much thought into mobile marketing. It’s hard to believe that smartphones aren’t really that old. When they first came out, there wasn’t much […]
      Michael Demyan
    • How to Optimize Video for Different Social Media Platforms June 25, 2020
      Videos on Facebook receive 8 billion views per day One-third of people on the internet use YouTube Users watch 2 billion videos on Twitter per day Creating awesome video content is one thing, but did you know that you should handle video posting differently for all of the popular social media platforms? That’s right! Social […]
      Michael Demyan
    • Unethical Marketing is Hurting Your Business, Here’s How to Change it June 25, 2020
      56% of Americans stop buying from brands they believe are unethical 75% of consumers say they would take action against irresponsible companies Black hat marketing practices can get your business banned from search engines Not sure if you’ve noticed but the world is changing and it’s happening fast. What we value about a company is […]
      Orlando Gonzalez
    • 7 Ways You Can Lower Your Website’s Bounce Rate June 25, 2020
      If you had it your way all the time, people would be spending hours on your website right before converting, but unfortunately that’s not the case. People have short attention spans, which can result in a high bounce rate. Only 28 percent of words are actually read on a web page. Your website needs to […]
      Michael Demyan
    • 8 Ways to Boost YouTube Traffic for Your Business June 23, 2020
      70% of what people watch on YouTube is determined by its recommendation algorithm 73% of U.S. adults use YouTube 500 hours of video are uploaded every minute The majority of Americans watch videos on YouTube, so if you’re not using it to advertise for your business, it’s definitely something you should look into. YouTube is […]
      Michael Demyan
    • How to Build Trust and Rapport to Maximize Your Business June 18, 2020
      86% of buyers are willing to pay more if it means a better customer experience. 75% of consumers prefer companies that offer rewards 65% of business comes from existing customers The most important factor in a strong relationship with your clients is trust. Trust is the thread that weaves through every healthy relationship, and that’s […]
      Orlando Gonzalez
    • Your Content is Boring – Here’s How to Boost Engagement June 11, 2020
      You just published your blog post or video, and you’re super excited, but no one’s liking or commenting. That probably means no one’s sharing it either. No matter how good you think your content might be, it won’t reach its true potential if no one is sharing your work. That’s why you need to find […]
      Michael Demyan
    • How to Optimize Your Social Media Accounts for Business June 1, 2020
      Facebook is the most popular social media channel for digital marketers producing content Instagram provides the second-highest ROI for marketing efforts Increasing brand exposure is the most commonly cited benefit of social media marketing Cultivating a social media presence for your business can seem like throwing wet spaghetti against the wall – trying to see […]
      Alexandra Gomez

    More from our blog

    See all posts