Link Building | Why Should My Business Build Links?

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In today’s digital landscape, there are a plethora of marketing tactics that can help your business grow. From social media to blogging and everything in between, there is an endless list of what your business can be doing. While all of these internet marketing tactics can help you reach new levels of success,  if your business isn’t investing time in building links, you are missing out on a valuable opportunity. Link building is the multifaceted practice of placing links within your site and securing a hyperlink on other sites to your page. If you have a website and want more traffic and better Google rankings, you need to consistently secure good links from relevant websites. Keep reading to find out more!

why should your business invest in link building?

3 Reasons Your Business Needs to Link Build

  1. Links are valuable in search engine optimization.

One of the strongest ranking factors Google takes into consideration are the links leading to and from your web page. If your web page is linking to and from reputable sources, Google will recognize it and improve your search rankings. However, not all links are created equally. If you build links with bad websites, you can expect your rankings to suffer. Want to increase your odds of other quality pages linking to you? Then make sure to provide value on your web page and promote it. Links will remain at the core of Google’s search algorithm, so taking the time to build and maintain quality links now will continue to help your online presence for years.

  1. Link building can build new relationships.

Link building is one of the most personable online marketing activities your business can be a part of. When other businesses are looking for a link to build from, they are looking to benefit themselves. A good link building strategy involves researching quality sources, and from this, your business can benefit from a relationship outside of links. The best links are mutually beneficial to everyone involved. As a result, if you take the time to link with quality sources they can become beneficial to you outside of link building too.

  1. Link Building works with other marketing techniques.

Incorporating link building will continue to strengthen your marketing strategy even as you take part in other marketing tactics. Above all, when creating your marketing strategy, it’s important to give your audience valuable content and establish yourself as an asset to your industry. The most natural links will form out of valuable content. If you incorporate social media, blogging, or content marketing, you will have excellent resources to build links from.

Should i invest in a link building strategy

Even though link building has evolved in recent years, it remains as a critical aspect of a strong marketing strategy. If your business hasn’t devoted the time to building quality links, you can be doing more damage than you realize. Having a dedicated team to assist you in building quality links is a great asset. Luckily, Digital Resource is here for you! We have an experienced internet marketing team to improve your online presence. Contact us for your free SEO analysis today!


With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.

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