When a business takes on blogging as a supplemental feature, it’s possible the person uploading isn’t well-versed in how web design. Or, how it plays a role in Search Engine Optimization (SEO). But business blogging is meant to promote your service and product, so you want to pay attention to all the details when it comes to site optimization.
An easy way to make not only make your content approachable but SEO-friendly is to break it into a visual hierarchy. With just a few clicks of your mouse, you can design a web page and create a domino effect of benefits. Read on to learn how headers can change your SEO game:
What Are Headings?
Header tags are elements within your HTML code. These elements emphasize important words, phrases, and sentences within a post. Headers come in a hierarchy and rank from H1 (the most important) to H6 (the least important). Within the code, you will see code that looks like <H1> which opens the elements, and </H1> which closes the element. This simple structure is best seen in a coding language called HTML4.
What Do Headings Do For SEO?
Headers make blog posts easier for people and website crawlers, internet bots that analyze web pages to categorize them for search engines, to read. While headers don’t contribute directly to SEO – at least the way keywords and phrases do – they raise the quality of a website. Headers break up content so that it is visually appealing. This makes it easier for visitors to skim quickly. And on the internet, speed is everything. So, the easier your site is to read, the better.
How Should I Structure Headings?
Headers structure text by pertinence. H1 is the most important. This should be your blog title. For example, H1 in this blog post is “Business Blogging | Why Your Blog Posts Should Have Headings.” From there, the significance of the text gradually lowers. The subtitles of this post (“What Are Headings?” for example) are H2.
You will not always use H1 through H6. For some posts, like this one, only H1 and H2 will be necessary. So, if there is an overarching question, phrase or statement, it may be smart to classify it as a header tag. If there is an interesting quote or piece of information, but it does not warrant an H1 or H2 header tag, try an H3. You can also place focus keywords in your headers to tell search engines that word is more relevant than others.
Note that you do not need to go into the code of each blog post. WordPress and other creation tools offer a drop-down menu. This makes highlighting and selecting the text to be wrapped in a header a breeze.
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