What Every Business Owner Should Know About Facebook Ads

No Comments
  • Facebook holds over 2.38 billion users globally, and 1.56 billion of those users log in every day
  • 94% of revenue from Facebook ads is from mobile devices
  • Facebook is the #1 social media platform used for marketing, and earns the highest return on investment (ROI)

How many people can your business actually reach on Facebook?

Well, that all depends on you – specifically your industry, budget for paid advertising, target audience, and most importantly, your objectives. With Facebook ad impressions having increased by 39% in 2019, and now everyone checking their social media for news and entertainment more frequently during the COVID-19 quarantine, the potential for success on Facebook is better than ever.

But we get it. Designing a social media campaign that makes an impact on sales isn’t always easy. That’s why we’ve come up with some helpful tips that every business owner should know about Facebook ads.

Who is my audience for facebook ads?

What are Facebook Ads & How Do They Help Your Business?

Let’s start with the basics, shall we?

Facebook is one of the most popular social media platforms available, with over 2.38 billion users all over the world. Arguably, it’s also the most lucrative for business. Similar to a Google My Business account, you can share your contact information and location details, operation hours, reviews, and share pictures and videos about your business.

Some people use Facebook as an alternative to creating a website. Though we really don’t recommend that, since your website is the most effective way to educate people about your products and services, and turn online users into leads and paying customers. Social media then becomes a great tool to connect with your customer base and point people back to your website for more information.

If you want to be successful on Facebook and make sure people read your posts, Facebook ads can give you the reach you need. But when you create an ad, the most important thing to remember is having a clear goal in mind for a specific ad campaign.

Facebook Ad Objectives

  • Increasing Brand Awareness
  • Communicating with Existing & Potential Customers
  • Creating Awareness for an Event or Promotion
  • Encouraging Post Engagements
  • Directing Web Traffic from Facebook
  • Lead Generation

Your campaign can affect all of these objectives to some degree, but when you create a post, having a clear goal will help you keep your target audience in mind when you start creating the creative content.

Now that we have the basics laid out, here are some of the most important things to remember when you start crafting a Facebook ad campaign.

Tips to Keep in Mind About Facebook Ads

Facebook Advertising is a Marathon, Not a Sprint

It’ll definitely be a satisfying feeling when you finally start launching your ad campaign, but remember that you probably won’t see noticeable results right off the bat. Results compound over time.

Meaning: the longer your ad is out there, the more traction it’ll get by the way of views and engagements. Paid advertising is more like a marathon in this way, not a sprint.

Having a Focused Goal is Key

To see positive results from your campaign, you need to understand the different advertising objectives. We laid them out broadly before with metrics like brand awareness and lead generation. Other examples of Facebook ad objectives include:

  • App Installations
  • Video Views
  • Messages & Comments
  • Conversions
  • Catalog Sales
  • Store Traffic

Evaluate Your Existing Audience

The truth is, your current social media presence determines the extent of how effective your campaign will be. Large audiences produce the best results. Small audiences lead to increased cost per results. So if you’re just starting out with social media for your business, remember that success doesn’t happen overnight. Gaining viewership and more will be a gradual process.

What can I learn about facebook ads?

Utilize Different Ad Formats

There’s a lot of ways to package the viewing experience of your ad creatively. Each of them have their perks, design-wise, and some will be better than others for what you have in mind content-wise. What matters is what format will help your target audience visualize and consume your branded message and best encourage them to follow through on the call-to-action (CTA). Here are some examples:

  • Video Ads: Most people nowadays really respond to this medium and prefer to get their information via 1 to 5-minute videos.
  • Image Ads: The classic, a quality photo paired with creative, persuasive copy wins every time.
  • Collection Ads: This lets you display several images or videos at once, like a selection of products from a catalog.
  • Carousel Ads: Displays up to 10 images or videos each with its own link within an ad.

Try Out Messenger Bots & Other Automation Tools

Messenger bots and automation are great lead generation tools. If you find that your social media strategy has been going stale, see if these new trends can help you out.

Including Facebook Messenger into your social media strategy inherently makes it more personal. It can be really effective in making ads less “salesy.”

But of course, you probably don’t have time to answer every chat individually. Chatbots create automated messages that reply to users based on trigger responses, providing an opportunity for lead generation, directing user traffic back to your website, and even making opportunities for customer service.

Optimize for Mobile

There’s no other way around it! You need to optimize for mobile. Facebook ads get 94% of their revenue from users browsing on their mobile or smart device. It’s the way most people are consuming web and social content, so having a savvy web developer can make sure your digital ads will be accessible across all devices, from laptops and desktops, to iPads and smartphones.

How to get more information about facebook ads?

Need Some Help with Facebook Ad Creation & Optimization?

If you’re ready to learn more about Facebook ads and their components, we’re here for you! At Digital Resource, we can guide you in developing a successful social media campaign. Our team creates exceptional creative ad content that will resonate with your target audience, while our expert analysts optimize, measure, and track the results. Contact us today to get started!

Alexandra is a content specialist, graduated with a Bachelor's degree in English from Palm Beach Atlantic University. She has a passion for literature and writing, and has extensive experience in content writing for digital marketing.

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • How You Can Increase Email Open Rates for Your Business May 22, 2020
    15% is the average email open rate The average person takes 3 to 4 seconds to decide whether they will open an email 70% of people read their emails on a mobile device Remember the boy who cried wolf? That story where a kid got bored of watching over sheep, so he ran around claiming […]
    Alexandra Gomez
  • How to Manage Your Company’s Online Reputation May 22, 2020
    34% of people who left reviews in 2019 wrote 2-3 reviews for local business 85% of consumers are willing to leave reviews 60% have written reviews for positive experiences, while just 25% have written reviews for negative experiences Now more than ever, people are using the internet to find what they need. Word of mouth […]
    Alexandra Gomez
  • How Duplicate Content Can Hurt Your Search Rankings May 22, 2020
    29% of webpages contain duplicate content 65% of search engine users click on one of the top five suggestions in a result page Most duplicate content isn’t created intentionally Duplicate content is the bane of a web developer’s existence. Having the same content across several webpages can harm your website’s credibility, the user’s experience, and […]
    Orlando Gonzalez
  • Are You Using the Right Hashtags on Social Media? May 15, 2020
    54% of people use social media to research new products 5 billion social media users are active daily 73% of digital marketing experts believe social media marketing is effective for businesses Social media is one of the best tools today for cultivating brand awareness. You can get more views on your website and other digital […]
    Orlando Gonzalez
  • Images, GIFs, & Video: How to Create Multimedia Content May 5, 2020
    81% of businesses use video as a marketing tool — up from 63% over the last year 6 out of 10 people would rather watch online videos than television The number of people watching video on mobile devices rises by 100% every year The digital marketing landscape of content creation is taking cues from social […]
    Alexandra Gomez
  • Should You Use Personality Tests in Management? April 30, 2020
    13% of employers in the U.S. use personality tests 40% of Fortune 100 companies use some kind of psychological testing in their employment strategy Personality testing accrues a $500 million industry, $20 million alone for the Meyers-Briggs test Personality tests. Buzzfeed churns them out like Millennials used to update a Twitter status (still, there’s no […]
    Alexandra Gomez
  • What is a Content Management System? April 29, 2020
    On average, 28% of marketing technology budgets go towards a CMS 55% of marketers say blogging is a top inbound marketing priority Over 75% of internet users say they read blogs daily  Have you ever wondered how non-web developer, bloggers make it looks so easy that a caveman can do it? It all comes down […]
    Nicholas LeTourneau
  • What Every Business Owner Should Know About Facebook Ads April 21, 2020
    Facebook holds over 2.38 billion users globally, and 1.56 billion of those users log in every day 94% of revenue from Facebook ads is from mobile devices Facebook is the #1 social media platform used for marketing, and earns the highest return on investment (ROI) How many people can your business actually reach on Facebook? […]
    Alexandra Gomez
  • Digital Resource Ranked 70th Fastest-Growing Company in the Americas by Financial Times April 21, 2020
    WEST PALM BEACH, April 6, 2020 – Financial Times, a global business publication, has ranked Digital Resource at the 70th fastest-growing company in the Americas. The inaugural list recognizes companies in the Western hemisphere that have shown tremendous innovation, creativity, and revenue growth between 2015 and 2018. With a 1,399.7% three-year growth rate, the West […]
    Emily Creighton - Multimedia Content Marketing Manager
  • 5 Website Design Terms You Should Know April 20, 2020
    38% of people will stop viewing a website if the content or layout is unattractive (Blue Corona) 48% of people cited that a website’s design is the No. 1 factor in determining the credibility of a business (Blue Corona) Increasing your website loading speed can prevent the loss of 7% of possible conversions (Infront webworks) […]
    Nicholas LeTourneau

More from our blog

See all posts