Simply put, inbound linking cannot hurt your SEO ranking. If inbound linking were to hurt your rank, your competitors would continually link to your site from link farms. Since you can’t control that happening, Google won’t penalize your site for any inbound linking. It is still important though that your inbound links are valuable and beneficial to not just your readers, but other companies. The better your inbound links are, the more likely they will be used as external links for someone else. This will ultimately help you rank higher in search results. Let’s take a look at some of the ways to generate good inbound links.
Create Content Others Will Want to Share
The first step to generating inbound links is to create content that other people will want to share. Blog posts that provide valuable information or resources, solve problems, demonstrate innovation, entertain, or even create controversy can all generate incoming links. Making your content easy to share will ensure that more people actually share it. Make it as easy as possible for the reader to share it with their friends or even on their own website.
Link to Others
You might think that linking to other websites might direct people to someone other than yourself, but that’s not always the case. As long as it is something valuable and pertinent to your blog, it not only provides a service for your readers but the incoming link will show up in the other blog’s analytics. Google also likes to see these outgoing links to relevant and reputable websites. They will help your placement in search results.
If you have a particular blog post that has achieved a good ranking organically, use it on your own website. The link will still hold its value even though it’s coming from within the same site.
Share Your Content
Look for websites and blogs that offer content that’s complementary to yours and let them know that you are out there. This can be as simple as sending an email letting the blogger know you enjoy his blog and a link to the article that you wrote that might be of interest to his readers. The more relevant your blog is, the more likely it will get linked from another website.
Write Guest Posts
Writing a post on a highly ranked and trafficked website can be beneficial when it comes to generating powerful incoming links. Writers will often offer to write free posts in exchange for a link back to their own website. A link or two in the body of the post anchored to related keywords can be even more valuable than the link the bio.
Are You Looking for Help with Your Inbound Linking?
Inbound linking can only help, not hurt, your SEO ranking. There are many different ways to go about getting inbound linking. At Digital Resource, we can help with all your internet marketing needs, including inbound linking. Contact ustoday to learn more about how we can assist you with all your internet marketing needs.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.