56% of local businesses have not claimed their Google Business listing.
75% of enabled users voice search every week.
Every start-up or small local business eventually runs into some obstacles when trying to cast a wider net and bring in more solid leads and customers. Increasing online visibility is vital to any new business, so these tips are here to provide a head start. Make use of every tool available to you for the best results.
Define a Strategy
Analyze the data to reveal the next steps.
Before you can sit down and put pen to paper on your new marketing strategy you need to look at all of the data sets you can that will give you more information on the audience you wish to target. Things like Google analytics and Amazons’ new search term history function allow an advertiser to see what terms people are using to search and how often, giving you an idea of what your keywords should look like.
A diversified keyword list that is backed up by data is an important part of any advertising strategy, as keywords are the backbone of your small business SEO, and determine how your site will be crawled, indexed, and ranked by search sites. When keywords are compiled, you can then make more educated decisions on what audience you are trying to target and how best to appeal to them.
Diversify Social Media
Use every platform at your disposal.
Social media marketing is the pinnacle of audience and brand building today. If you wish to have a successful return on your ad dollars, then social media is usually the best option for appealing to a large audience at once.
Social media sites have built-in audiences of several million users, all categorized by their interests, location, and so on. All of this information can be extremely useful for advertisers looking to use it for targeting purposes and make ads that are more likely to get attention and promote interaction.
Be sure to familiarize yourself with and make an account on every social media account you can and concentrate on the more popular ones. Remember that international communities often use their own versions of certain social media apps, and so those should also be considered when making a plan.
Spread out to different media platforms to increase your visibility and make it even easier for local patrons to find you and interact with your business over social media.
Direct ads to where they will be most useful.
Perhaps the most useful aspect of digital advertising is the advent of targeting using social media and other platforms. Targeting allows advertisers to selectively filter out users who are not already interested in a certain activity, product, or service, and make your ads much more effective. Don’t waste ad dollars on random ads now that you can use targeting to your advantage.
Some social media websites even make use of long-range microphones and active listening to determine where to target ads based on conversations and the use of certain keywords. The best ways to utilize keywords over social media is through regular posting, the use of short video ads, and well-written text. Social media picks up keywords more easily, so leaning how each platform uses them and ranks them will be extremely helpful for small business SEO.
There are many ways you can use targeting, and small businesses can benefit due to the selectiveness if certain platforms. Facebook, for example, allows advertisers to target ads using geographic location, expressed interests, comments, and much more.
This allows small businesses to send ads to local residents who are more likely to visit than random Internet users from all over the country. Be sure to do some research into the demographics of your local business area and see how you can appeal to the different local audiences.
Provide your pages with valuable backlinks.
One of the more recent trends for company sites that have a blog function is the hosting and writing of guest blogs from other sources that are shared and provide backlinks for your pages. Guest logs provide valuable traffic to your page and help get your name to come up in more web searches. If the page hosting your guest blog goes up in ranking, then your small business SEO should improve as well.
Guest blogs can be written for a number of businesses and site types, even if you personally are not a strong writer. Blogs are a great place to use your keywords and beef up your web sites crawlability and help with indexing your pages based on text information. Some sites may charge to host your content, but often other small businesses can come to an agreement to mutually host guest blogs for each other’s benefit.
Let them know you’re there to assist.
When it comes to social media and review sites like Yelp, it is important for small businesses to build up their brand and online presence by responding to reviews and engaging users on social media. Respond to negative feedback to make your brand seem more trustworthy. Creating a perceived value by having a large online presence is great for spreading the image of any new company.
Live chat is one of the best new functions for engaging users because it allows the users to ask questions and chat with a live representative directly on the page so that potential leads no longer have to call or wait for a reply to an email.
When users are able to feel comfortable asking questions and can talk to a live representative, numbers show that they are more likely to interact positively with a company online. This helps users place trust in your brand, and help your small business SEO in the long run.
Lead Generation for Small Business SEO
If you are looking to drive more leads and see more results from your online marketing campaigns, then Digital Resource might have just what you need to get the job done. Our goal is to improve performance using the latest techniques.
If you have any questions about lead generation or SEO, please call our office or send us an email and we will be happy to provide assistance.
Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.
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