In order to compete in the modern day market in any business, having an online presence is critical. And beyond just having a presence, consumers seeking your type of business being able to find your business is even more important. That is where search engine optimization (SEO) and hiring the best SEO company comes into play. Part of an inbound marketing strategy, SEO ensures that your business is found when consumers are looking for the product or service you provide. By optimizing your online presence to be found by search engines, like Google, your business will gain more exposure when consumers search keywords and find your company!
In certain markets, it is very difficult to optimize your website because of the high amount of competition in the industry or area. Being that SEO is our specialty, we have several examples of our work in the form of customers who have been able to grow their businesses by increasing the amount of online leads they received. SEO leads are 14.6% more likely to close than traditional outbound leads, so more companies are striving for great SEO! One example of a business looking to SEO their online presence is our case study company, a pediatric dentist in Fort Lauderdale. Being a larger city in Florida, the market for Fort Lauderdale is more competitive, so building up good SEO is more difficult. Luckily, our case study company came to us, and we helped take her practice to new levels of growth!
SEO Starts with the Website
In the case of our pediatric dentist client, the practice wanted a total online presence makeover. This began with a website redesign. While it is not necessary in all cases for SEO to redesign a website, there are many features in a website that affect a business’ SEO. For example, in this case study, the original was not responsive. Having a website that is mobile responsive makes a difference for the user friendliness, which improves a website’s SEO.
For our case study practice, in order to make their site best suited for SEO, we not only designed a responsive website, but we wrote all original and keyword rich content and optimized all title tags and meta descriptions. After researching the best keywords with the highest amount of searches, we implemented them into the website throughout to better the case study’s SEO. What were the results like?
SEO Strategy and Results
After the website was built and optimized we began the off-page SEO which included a link building campaign, in addition to social media marketing. With the top SEO keywords selected, our strategy focused on building our case study’s practice online in order to increase their rankings on search engines. Within just a few months of the implementation of our SEO strategy, our case study company was successfully being found on the first page of Google for all of their keywords. In a majority of the cases, they were ranking in the top three Google results, all boosting their business and bringing more clients through the door.
Search engine optimization is a continuous process, so we have just continued our successful SEO strategies in order to maintain the case study company’s search rankings and continue their growth. Practices and businesses in general can benefit tremendously from effective search engine optimization techniques. We have helped all of our clients reach the first page of Google and this in turn has led them to business growth and development. If you want to emulate the success of our case study company, connect with our West Palm Beach SEO company online today! We want to see your business grow by being found on Google, so call us today!
With a business degree from Florida Atlantic University, Julie has years of experience advertising and marketing for several businesses including real estate brokerages and photography companies. She brings her background in writing, graphic design and communications, as well as her experience in the field, when assisting clients with their internet marketing needs. She treats every client with the upmost level of professionalism and care, ensuring everyone who works with Digital Resource has a smile throughout the process!