55% of digital marketing professionals say blog content is their best strategy in lead generation. A survey conducted by WordPress found more than 409 million users view over 21.1 billion webpages every month. 77% of online users habitually read blogs. On average, content marketing gets three times more leads than paid search advertising (according to […]

Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]

  70% of marketers say SEO is more effective than PPC for sales. 21% of marketers write for search engines. 50% of searches are four or more words.   With the introduction of the New Year coming up, it is a good idea to take stock of what you have accomplished in terms of digital […]

79% of marketers in the United States can generate sales through event marketing. 65% of consumers who attend live events claim that doing so helps them gain a better understanding of a particular product or service. 70% of internet users become regular customers after attending an experiential marketing event. Statistics show that today’s consumers have […]

Compared to companies that don’t have well-defined omnichannel customer experience programs in place, those that do achieve about 91% higher year-over-year upsurge in customer retention rate. 68% of Millennials demand an integrated and seamless customer experience regardless of the channel. 86% of customers will pay up to 25% more for products or services just to […]

21% of marketers write for search engines. 91% of content gets no organic traffic from Google. 50% of search queries are more than four words.   With the New Year coming, it will be important to stay on top of trends and make sure you have your keyword lists optimized for potential changes. Here are […]

67% of all clicks go to the first result. Google accounts for 79% of al desktop search traffic. 50% of search queries are at least four words.   Many websites struggle with a high bounce rate, that is, many people are spending too little time on your site and leaving after only a few seconds. […]

Today’s consumers spend more than 5 hours per day on their smartphones. 57% of the online traffic in the United States is coming from smartphones and tablets. On average, people check their phones 150 times per day and spend at least 1 minute and 10 seconds in each mobile session.  Whether we’re willing to admit […]

YouTube has over 1 billion users. 45% of people watch more than an hour of Facebook video per week. 87% of online marketers use video content.   One of the most recent successful trends in digital marketing has been an increase in the prevalence of video marketing to boost viewership and grab attention. When it […]

Instagram is the 10th most popular Google search term. Like counts are being hidden in 7 countries. Instagram will reach 112 million users next year in the US.     Instagram can be a tough beast to control, but here we will go over some really easy ways to get a firm grip on your […]